Results 71 to 80 of about 1,206 (138)

eWOM and content marketing strategies: maximizing brand engagement among social media users in Spain

European Research on Management and Business Economics
This study analyses how brands' content marketing strategies on social networks influence electronic word of mouth (eWOM), a major predictor of business success that reflects consumer engagement and shapes behaviours such as increased purchase intention,
Carlos Osorio-Andrade, Pericles asher Rospigliosi, Ana Jiménez Zarco   +2 more
doaj   +1 more source

Examining the dynamics of mobile banking app. Adoption during the COVID-19 pandemic: A digital shift in the crisis

Digital Business
Mobile banking applications (apps) have become crucial in maintaining financial services accessibility during the COVID-19 pandemic. This study leverages the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine Malaysian millennials ...
Mahfuzur Rahman, Hew Pow Yee, Md. Abdul Kaium Masud, Md. Uzir Hossain Uzir   +3 more
doaj   +1 more source

Optimization Method of Three-Dimensional Equilibrium Displacement in Thin Interbed Reservoirs. [PDF]

ACS Omega, 2023
Jiang B, Cheng S, Ma K, Guo Q.
europepmc   +1 more source

Informe de resultats: Línia L86

, 2017
Estudis d'aforament per conèixer la distribució del passatge en diverses línies d'autobús de l'AMB, mitjançant l'obtenció d'una matriu origen-destinació per parades i la distribució del passatge per parades, per períodes horaris i per utilització de títols, així com la velocitat comercial i el compliment dels horaris teòrics establerts i els ...
openaire   +1 more source

Can public opinion manipulation disrupt markets?— A study on the impact of internet water army on corporate demand uncertainty

International Review of Economics & Finance
Using data from 2011 to 2024, this paper is among the first to empirically examine the effect of internet water army activity on corporate demand uncertainty at the micro level.
Le Xin, Yijiang Liu, Ruige Zhang
doaj   +1 more source

Accounting for Errors in Data Improves Divergence Time Estimates in Single-cell Cancer Evolution. [PDF]

Mol Biol Evol, 2022
Chen K, Moravec JC, Gavryushkin A, Welch D, Drummond AJ.   +4 more
europepmc   +1 more source

APPLICATION OF THERMAL-CYCLIC PROCESSING FOR INTENSIFICATION OF NICKEL ALLOYS DETERIORATION

Литьë и металлургия, 2006
The possibility of intensification of the nickel alloys \ EI437B, E1617, E l86 deterioration at thermal heat cycling is considered in the article. The changing of the alloys hardness at heat-cycling treatment in intervals of the temperatures of chilling ...
A. G. Anisovich, E. I. Marukovich
doaj  

Sustainable development in the era of digital trade: A perspective of industrial structure optimization

Sustainable Futures
Using panel data of prefecture-level cities in China from 2013 to 2020, we explore whether emerging digital trade can promote the high-quality development of the economy from the perspective of industrial structure optimization.
Zeyang Bian, Yaqian Zhang
doaj   +1 more source

Digital capabilities and metaverse entrepreneurial performance: Role of entrepreneurial orientation

Journal of Innovation & Knowledge
This study examines the influence of digital capabilities in sculpting entrepreneurial orientation (EO) and enhancing metaverse entrepreneurial performance (MEP).
Shaofeng Wang, Hao Zhang
doaj   +1 more source

When buyer transparency really stimulates supplier innovation: A motivation-opportunity-ability perspective

Journal of Innovation & Knowledge
While the importance of buyer transparency in supplier innovation has been recognized, its underlying mechanisms remain underexplored. Drawing on the Motivation-Opportunity-Ability (MOA) framework, this study examines the mechanism through which buyer ...
Wenjing Hou, Suicheng Li, Xinyi Zhang, Huifang Wu   +3 more
doaj   +1 more source