Results 11 to 20 of about 1,266 (208)

THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS

Eksis: Jurnal Riset Ekonomi dan Bisnis, 2023
The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the
I Gusti Ayu Priska Listianayanti, Ni Nyoman Sri Wisudawati, Muhammad Syarofi   +2 more
doaj   +1 more source

Research on the brand building of rural e-commerce live streaming under the background of rural revitalization [PDF]

SHS Web of Conferences, 2023
Driven by the rural revitalization strategy, rural e-commerce live streaming has developed rapidly in the past two years, and the differentiated development trend of e-commerce live broadcast brand building has become more and more obvious.
Liu Jingwen
doaj   +1 more source

S-O-R ANALYSIS OF LIVE STREAMING PRODUCT PROMOTIONS TECHNOLOGY TOWARDS THE BUYING IMPULSES OF MUSLIM CONSUMERS

Jurnal Ekonomi dan Bisnis Airlangga, 2023
Introduction : Impulsive purchases are common, not only in physical stores but also in online stores, especially online buyers are found to be more impulsive than buyers who do not shop online Characterized by the growing growth of e-commerce.
Rachmadanti Chairatul Nisa
doaj   +1 more source

A Multi-Criteria Group Decision-Making Method for Risk Assessment of Live-Streaming E-Commerce Platform

Journal of Theoretical and Applied Electronic Commerce Research, 2023
Live-streaming e-commerce is the future development direction of the retail industry. When retailers choose a live-streaming e-commerce platform, they face the test of various risks of the platform, such as insecure control of capital flow, insufficient ...
Jiafu Su, Dan Wang, Fengting Zhang, Baojian Xu, Zhiguang Ouyang   +4 more
doaj   +1 more source

The Impact of Live Streaming E-commerce on Impulse Purchasing Among Office Workers Within Three Years of Employment [PDF]

SHS Web of Conferences
Against the backdrop of rapid advancements in internet technology and continuous innovation in e-commerce models, live-streaming e-commerce has emerged as a significant form of consumption. This paper focuses on the group of office workers with less than
Xiao Jinyan
doaj   +1 more source

How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory

Frontiers in Psychology, 2021
Given that “cross-border e-commerce + live streaming” has become an important driver of global trade but limited attention has been paid to this area, this study examines the impacts of live streaming features on the consumers’ cross-border purchase ...
Jia Guo, Yu Li, Yujing Xu, Kai Zeng
doaj   +1 more source

Design and Application of Virtual Simulation Technology in Contextualized Live-Streaming E-Commerce Teaching

Engineering Proceedings
We explored how VR technology models can be applied to live-streaming e-commerce teaching. We employed relevant real-time data analysis and feedback to design a virtual simulation experimental platform to provide students with personalized experiences in
Kun Peng, Dorothy DeWitt, Seng Yue Wong
doaj   +1 more source

Differentiation in Spatial Distribution Characteristics and Influencing Factors of Urban Live-Streaming E-Commerce Types: A Case Study of Suzhou

Redai dili
With the rapid advancement of the internet and digital communication technologies, particularly the widespread adoption of mobile internet and short-video platforms, e-commerce has undergone a new wave of transformation, giving rise to live-streaming e ...
Jiancheng Lu, Chanxi Jiang, Xiaolong Luo, Hao Zheng   +3 more
doaj   +1 more source

Exploring the influence of live streaming on consumer purchase intention: A structural equation modeling approach in the Chinese E-commerce sector

Acta Psychologica
The e-commerce landscape is evolving rapidly, and businesses seek novel ways to enhance their competitive edge. In this context, understanding consumers' purchase intentions becomes crucial.
Gu Yang, Wornchanok Chaiyasoonthorn, Singha Chaveesuk   +2 more
doaj   +1 more source

Agricultural products live streaming E-commerce ecosystem dynamics research

Frontiers in Sustainable Food Systems
PurposeThis study aims to explore the conceptual framework of the agricultural products live streaming e-commerce ecosystem and construct a theoretical model of the agricultural product live streaming e-commerce ecosystem based on system dynamics.
Guoyu Zhao
doaj   +1 more source