What Drives Consumer Purchasing Intention in Live Streaming E-Commerce? [PDF]
Frontiers in Psychology, 2022 The live streaming e-commerce market continues to grow with the rapid increase in contactless communication due to COVID-19. Live streaming e-commerce goes beyond the confines of traditional e-commerce of simply selling goods or services.
Chenglin Qing
exaly +4 more sources
Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce [PDF]
Frontiers in Psychology, 2022 The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
doaj +2 more sources
Frontiers in Psychology, 2022 Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming ...
Xiaoli Liu, Lei Zhang, Qian Chen
exaly +3 more sources
Strong displayed passion and preparedness of broadcaster in live streaming e-commerce increases consumers' neural engagement [PDF]
Frontiers in Psychology, 2022 Live streaming shopping, the streaming of real-time videos promoting products that consumers can purchase online, has recently been a booming area of e-commerce, especially during the COVID-19 pandemic.
Xiaoyu Yu +9 more
doaj +2 more sources
Research on the Influencing Factors of Sustainable Supply Chain Development of Agri-Food Products Based on Cross-Border Live-Streaming E-Commerce in China [PDF]
Foods, 2023 The organization and coordination of cross-border e-commerce platforms in agricultural product trading are continuously increasing, and the involvement of digital platforms has driven the integration and development of cross-border agricultural product ...
Gaofeng Wang +3 more
doaj +2 more sources
Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity. [PDF]
PLoS ONEThe rapid development of live-streaming e-commerce has driven billions of sales revenues and made customers' purchase intention a life-and-death issue for sellers.
Qi Zhang +2 more
doaj +2 more sources
The Evolution of E-Commerce: From Traditional E-Commerce to Live Streaming Sales [PDF]
SHS Web of ConferencesIn recent years, the rapid development of internet technology and social media platforms has led to significant transformations in e-commerce. Live streaming sales have gradually become a crucial sales model.
Chen Zhirui
doaj +2 more sources
Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]
PLoS ONEWith the rapid growth of the live streaming e-commerce market, traditional live streaming models are encountering mounting challenges, whereas the advent of artificial intelligence (AI) technology has breathed new life into live streaming.
Xinyan Yan, Qihui Lu, Di Xiao
doaj +2 more sources
The role of social presence in impulsive buying during live streaming E-commerce: exploring the mechanisms of customer inspiration and positive emotion [PDF]
BMC PsychologyThis research explores the main question related to the relationship between social presence and impulsive buying behavior by understanding the role played by customer inspiration and positive emotion in live streaming e-commerce. The data for this study
Miaoling Liu +3 more
doaj +2 more sources
The study on the live streaming frequency strategy choices of streamers in live E-commerce. [PDF]
PLoS OneLive-streaming e-commerce, emerging as a novel business model, has garnered considerable attention from leading platforms and brands. It not only exerts a profound influence on consumers’ lifestyles and consumption habits but also presents brand owners with a fresh sales model. This paper focuses on the perspective of the live-streamer and explores the
Wu Y, Cui Y.
europepmc +5 more sources