Results 1 to 10 of about 1,316 (256)

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust [PDF]

Frontiers in Psychology, 2022
Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming ...
Xiaoli Liu, Lei Zhang, Qian Chen
doaj   +4 more sources

Investigating switching intention of e-commerce live streaming users. [PDF]

Heliyon, 2022
As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However, the switching intention of ELS users is yet to be explored for gaining new knowledge and practical
Ye D, Liu F, Cho D, Jia Z.
europepmc   +5 more sources

Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods [PDF]

Behavioral Sciences
Purpose—The purpose of this study is to examine the mechanism of scene features (i.e., visual appeal, presence, and scene–product matching) of e-commerce live streaming and how it impacts consumers’ flow and purchase intentions of sporting goods.
Zhengyu Li, Yan Wang, Beth Anne Cianfrone, Zhen Guo, Bo Liu, James Zhang, Chenyu Shi   +6 more
doaj   +2 more sources

What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?

Frontiers in Psychology, 2022
The live streaming e-commerce market continues to grow with the rapid increase in contactless communication due to COVID-19. Live streaming e-commerce goes beyond the confines of traditional e-commerce of simply selling goods or services.
Chenglin Qing, Shanyue Jin
doaj   +3 more sources

The Evolution of E-Commerce: From Traditional E-Commerce to Live Streaming Sales [PDF]

SHS Web of Conferences
In recent years, the rapid development of internet technology and social media platforms has led to significant transformations in e-commerce. Live streaming sales have gradually become a crucial sales model.
Chen Zhirui
doaj   +2 more sources

Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis [PDF]

Heliyon
With the increasing popularity of e-commerce live streaming, understanding purchase intentions for cultural heritage products in this context is crucial, prompting the analysis based on the ABC attitude theory.
Xu Yingqing, Nurul Ain Mohd Hasan, Farhana Muslim Mohd Jalis   +2 more
doaj   +2 more sources

Do Psychological Ownership and Communicative Presence Matter? Examining How User-Generated Content in E-Commerce Live Streaming Influences Consumers’ Purchase Intention [PDF]

Behavioral Sciences
E-commerce live streaming has become a lucrative global industry. As the main carrier to convey information in live broadcasting, user-generated content (UGC)—and especially bullet screens—are crucial in influencing users’ purchase intentions.
Nan Zhang, Wen Hu
doaj   +2 more sources

The study on the live streaming frequency strategy choices of streamers in live E-commerce. [PDF]

PLoS One
Live-streaming e-commerce, emerging as a novel business model, has garnered considerable attention from leading platforms and brands. It not only exerts a profound influence on consumers’ lifestyles and consumption habits but also presents brand owners with a fresh sales model. This paper focuses on the perspective of the live-streamer and explores the
Wu Y, Cui Y.
europepmc   +5 more sources

The role of social presence in impulsive buying during live streaming E-commerce: exploring the mechanisms of customer inspiration and positive emotion [PDF]

BMC Psychology
This research explores the main question related to the relationship between social presence and impulsive buying behavior by understanding the role played by customer inspiration and positive emotion in live streaming e-commerce. The data for this study
Miaoling Liu, Xiao Chen, Bingcheng Yang, Yuan Gao   +3 more
doaj   +2 more sources

Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]

PLoS ONE
With the rapid growth of the live streaming e-commerce market, traditional live streaming models are encountering mounting challenges, whereas the advent of artificial intelligence (AI) technology has breathed new life into live streaming.
Xinyan Yan, Qihui Lu, Di Xiao
doaj   +2 more sources