Results 21 to 30 of about 1,316 (256)

Research on Live E-commerce Based on Digital Marketing: Tiktok E-commerce Live Streaming as an Example

Highlights in Business, Economics and Management, 2022
With the development of the Internet era, webcasting has become more and more popular, which has changed traditional selling and marketing methods and provided more opportunities. Still, at the same time, there are also many disadvantages. In this paper, we will study e-commerce webcasting from theoretical and practical aspects and analyze it using ...
openaire   +1 more source

Differentiation in Spatial Distribution Characteristics and Influencing Factors of Urban Live-Streaming E-Commerce Types: A Case Study of Suzhou

Redai dili
With the rapid advancement of the internet and digital communication technologies, particularly the widespread adoption of mobile internet and short-video platforms, e-commerce has undergone a new wave of transformation, giving rise to live-streaming e ...
Jiancheng Lu, Chanxi Jiang, Xiaolong Luo, Hao Zheng   +3 more
doaj   +1 more source

Strong displayed passion and preparedness of broadcaster in live streaming e-commerce increases consumers' neural engagement

Frontiers in Psychology, 2022
Live streaming shopping, the streaming of real-time videos promoting products that consumers can purchase online, has recently been a booming area of e-commerce, especially during the COVID-19 pandemic.
Xiaoyu Yu, Xiaoyu Yu, Yajie Li, Yajie Li, Kexin Zhu, Kexin Zhu, Wenhao Wang, Wenhao Wang, Wen Wen, Wen Wen   +9 more
doaj   +1 more source

Exploring the influence of live streaming on consumer purchase intention: A structural equation modeling approach in the Chinese E-commerce sector

Acta Psychologica
The e-commerce landscape is evolving rapidly, and businesses seek novel ways to enhance their competitive edge. In this context, understanding consumers' purchase intentions becomes crucial.
Gu Yang, Wornchanok Chaiyasoonthorn, Singha Chaveesuk   +2 more
doaj   +1 more source

Research on the Influencing Factors of Sustainable Supply Chain Development of Agri-Food Products Based on Cross-Border Live-Streaming E-Commerce in China

Foods, 2023
The organization and coordination of cross-border e-commerce platforms in agricultural product trading are continuously increasing, and the involvement of digital platforms has driven the integration and development of cross-border agricultural product ...
Gaofeng Wang, Zihao Zhang, Shuai Li, Changhoon Shin   +3 more
doaj   +1 more source

Agricultural products live streaming E-commerce ecosystem dynamics research

Frontiers in Sustainable Food Systems
PurposeThis study aims to explore the conceptual framework of the agricultural products live streaming e-commerce ecosystem and construct a theoretical model of the agricultural product live streaming e-commerce ecosystem based on system dynamics.
Guoyu Zhao
doaj   +1 more source

Avidin is evolutionarily conserved in fish but dispensable for development and resistance against Streptococcus agalactiae in zebrafish

FEBS Open Bio, EarlyView.
The presence of biotin‐binding avidin proteins in fish and their biological significance are poorly characterized. We cataloged fish avidins and demonstrate that they are widely present and evolutionarily conserved. We created avd knockout zebrafish and show that zebavidin is dispensable for development and that resistance of avd knockout embryos in ...
Anni K. Saralahti, Markus J. T. Ojanen, Mataleena Parikka, Otto Kauko, Mika Rämet, Vesa P. Hytönen   +5 more
wiley   +1 more source

Exploring the Interaction Between Streaming Modes and Product Types in E-Commerce Sales

Journal of Theoretical and Applied Electronic Commerce Research
The different combinations of streaming media modes and product types influence the sales performance of streaming e-commerce. However, which combination is more effective in boosting product sales is unclear.
Yongqing Yang, Yidan Zhao, William Yeoh, Cong Qi, Hui Jiang   +4 more
doaj   +1 more source

Bioinspired Hierarchically Interconnected Supermacroporous Hydrogels via Dual‐Templating for Rapid Atmospheric Water Harvesting

Advanced Functional Materials, EarlyView.
Inspired by lung alveolar architecture, a dual‐templating strategy combining CO2 bubble and ice templating creates mechanically robust super‐macroporous hydrogels with highly interconnected transport pathways. The resulting material achieves 3.37× faster moisture sorption and 1.72× higher solar‐driven water release than single‐templated counterparts ...
Pan Huang, Weiyan Zhu, Yuanyuan Wang, Hanxiao Zhang, Ying Hu, Siyuan Yang, Wenshuai Yang, Hongbo Zeng   +7 more
wiley   +1 more source

How the features of live streaming e-commerce affect consumer purchase intention: The mediating role of social presence

Acta Psychologica
Live streaming is increasingly recognized as a pivotal feature of e-commerce platforms, serving as an effective tool for product promotion and revenue growth.
Yanchao Shi, Xuefang Wang, Jing Gong, Wei Wang   +3 more
doaj   +1 more source