Results 11 to 20 of about 1,316 (256)
Descriptive Analysis of Impulsive Purchase Intention on Live-Streaming Commerce in Indonesia [PDF]
E3S Web of Conferences, 2023 This research aimed to discover the behavior of impulsive purchase intention on live streaming e-commerce in Indonesia based on Interaction quality and IT Affordance. This research used a quantitative approach to descriptive analysis.
Festyan Divan +3 more
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THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS
Eksis: Jurnal Riset Ekonomi dan Bisnis, 2023 The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the
I Gusti Ayu Priska Listianayanti +2 more
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Research on the brand building of rural e-commerce live streaming under the background of rural revitalization [PDF]
SHS Web of Conferences, 2023 Driven by the rural revitalization strategy, rural e-commerce live streaming has developed rapidly in the past two years, and the differentiated development trend of e-commerce live broadcast brand building has become more and more obvious.
Liu Jingwen
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How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce
SSRN Electronic Journal, 2021 AbstractLive Streaming Commerce (LSC) is proliferating in China and gaining traction worldwide. LSC is an e-commerce service where sellers communicate with consumers through live streaming while consumers can place orders within the same system. Despite the significant involvement of consumers in LSC, it has not been systematically analyzed how ...
Ye Wang 0017 +5 more
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Jurnal Ekonomi dan Bisnis Airlangga, 2023 Introduction : Impulsive purchases are common, not only in physical stores but also in online stores, especially online buyers are found to be more impulsive than buyers who do not shop online Characterized by the growing growth of e-commerce.
Rachmadanti Chairatul Nisa
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Journal of Theoretical and Applied Electronic Commerce Research, 2023 Live-streaming e-commerce is the future development direction of the retail industry. When retailers choose a live-streaming e-commerce platform, they face the test of various risks of the platform, such as insecure control of capital flow, insufficient ...
Jiafu Su +4 more
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Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
Frontiers in Psychology, 2022 The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
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The Impact of Live Streaming E-commerce on Impulse Purchasing Among Office Workers Within Three Years of Employment [PDF]
SHS Web of ConferencesAgainst the backdrop of rapid advancements in internet technology and continuous innovation in e-commerce models, live-streaming e-commerce has emerged as a significant form of consumption. This paper focuses on the group of office workers with less than
Xiao Jinyan
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Frontiers in Psychology, 2021 Given that “cross-border e-commerce + live streaming” has become an important driver of global trade but limited attention has been paid to this area, this study examines the impacts of live streaming features on the consumers’ cross-border purchase ...
Jia Guo, Yu Li, Yujing Xu, Kai Zeng
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Engineering ProceedingsWe explored how VR technology models can be applied to live-streaming e-commerce teaching. We employed relevant real-time data analysis and feedback to design a virtual simulation experimental platform to provide students with personalized experiences in
Kun Peng, Dorothy DeWitt, Seng Yue Wong
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