The live-streaming strategy for competitive manufacturers considering information disclosure and product heterogeneity. [PDF]
PLoS ONELive-streaming has become increasingly populous in recent years and a large body of manufacturers such as Apple and Huawei have adopted live-streaming strategies. Despite the live-streaming can disclose product information and enhance consumer utilities,
Liwen Liu +4 more
doaj +2 more sources
How does live streaming affect tourists' intention - a psychology theory perspective. [PDF]
Sci RepAs a novel experiential approach, live streaming at tourist destinations has garnered significant attention and profoundly impacts tourists’ travel decisions.
Bu N +6 more
europepmc +2 more sources
Why consumers have impulsive purchase behavior in live streaming: the role of the streamer. [PDF]
BMC PsycholTo explore the influencing factors of consumers’ impulsive purchase behavior in live streaming, based on the Stimulus-Organism-Response framework, we construct the model of how streamers influence consumers’ impulsive purchase behavior by consulting ...
Li X, Huang D, Dong G, Wang B.
europepmc +2 more sources
Why are Indonesian consumers buying on live streaming platforms? Research on consumer perceived value theory. [PDF]
HeliyonAlong with the economic and technological development in Indonesia, one of the innovations is in the field of social media commerce and it has managed to attract the attention of Indonesian consumers.
Zhang H, Zheng S, Zhu P.
europepmc +2 more sources
Acta PsychologicaThe e-commerce landscape is evolving rapidly, and businesses seek novel ways to enhance their competitive edge. In this context, understanding consumers' purchase intentions becomes crucial.
Gu Yang +2 more
doaj +2 more sources
Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]
PLoS ONEWith the rapid growth of the live streaming e-commerce market, traditional live streaming models are encountering mounting challenges, whereas the advent of artificial intelligence (AI) technology has breathed new life into live streaming.
Xinyan Yan, Qihui Lu, Di Xiao
doaj +2 more sources
Future Business JournalThe rapid development of live streaming has given rise to live-streaming shopping, a novel channel of online shopping that has gained considerable market value.
Junyu Long +2 more
doaj +2 more sources
How social and media cues induce live streaming impulse buying? SOR model perspective. [PDF]
Front PsycholLive streaming is revolutionizing the landscape of e-commerce, creating new opportunities for platforms and e-tailers to improve their performance. However, little is known about the underlying mechanisms that shape consumer behavior in this burgeoning ...
Xia YX, Chae SW, Xiang YC.
europepmc +2 more sources
Influencing mechanisms of live streaming influencer characteristics on purchase intention: The mediating role of emotional trust. [PDF]
PLoS ONELive streaming e-commerce emphasizes the role of live streaming influencers and the dynamic interactions between viewers and live streaming influencers. Utilizing data collected from 400 questionnaires, this study delves into the mechanisms through which
Rong Zhou, Angathevar Baskaran
doaj +2 more sources
ECONOMICSLive streaming is a new experience for customers to make online purchases because it is real-time, this has led to a surge in live shopping in e-commerce.
Indriastuti Herning +5 more
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