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The live-streaming strategy for competitive manufacturers considering information disclosure and product heterogeneity. [PDF]
PLoS ONELive-streaming has become increasingly populous in recent years and a large body of manufacturers such as Apple and Huawei have adopted live-streaming strategies. Despite the live-streaming can disclose product information and enhance consumer utilities,
Liwen Liu +4 more
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The antecedents of customer satisfaction in the live-streaming commerce of green agricultural products. [PDF]
PLoS ONELive-streaming technology has been widely adopted to promote the sale of green agricultural products. Based on the literature regarding electronic commerce and customer satisfaction, this article integrates expectation-disconfirmation theory and the ...
Ying Wang, Lin Fang, Jialing Pan
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Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]
PLoS ONEWith the rapid growth of the live streaming e-commerce market, traditional live streaming models are encountering mounting challenges, whereas the advent of artificial intelligence (AI) technology has breathed new life into live streaming.
Xinyan Yan, Qihui Lu, Di Xiao
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Influencing mechanisms of live streaming influencer characteristics on purchase intention: The mediating role of emotional trust. [PDF]
PLoS ONELive streaming e-commerce emphasizes the role of live streaming influencers and the dynamic interactions between viewers and live streaming influencers. Utilizing data collected from 400 questionnaires, this study delves into the mechanisms through which
Rong Zhou, Angathevar Baskaran
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Can Live Streaming Save the Tourism Industry from a Pandemic? A Study of Social Media
ISPRS International Journal of Geo-Information, 2021 As a reflection of shifting and fluid experiences in time and space, live streaming can reduce losses in the tourism industry associated with travel restrictions during the COVID-19 pandemic.
Qihang Qiu, Yifan Zuo, Mu Zhang
doaj +1 more source
PLoS ONE, 2023 Integrity-linked issues have become increasingly serious and attracted considerable attention regarding the sustainability of live streaming; therefore, live streaming anchors and suppliers have become increasingly concerned about their ongoing marketing.
Shanshan Jia
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Complexity, 2022 The isolation requirements of the coronavirus epidemic and the intuitive display advantages of live-streaming have led to an increasing number of retailers shifting to social live-streaming platforms and e-commerce live-streaming platforms to promote and
Jinrong Liu, Qi Xu, Zhongmiao Sun
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On Optimizing for Epidemic Live Streaming [PDF]
2010 IEEE International Conference on Communications, 2010 Optimal dissemination schemes have previously been studied for peer-to-peer live streaming applications. Live streaming being a delay-sensitive application, fine tuning of dissemination parameters is crucial. In this paper, we investigate optimal sizing of chunks, the units of data exchange, and probe sets, the number peers a given node probes before ...
Hegde, Nidhi +2 more
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Boosting Gossip for Live Streaming [PDF]
2010 IEEE Tenth International Conference on Peer-to-Peer Computing (P2P), 2010 Gossip protocols are considered very effective to disseminate information in a large scale dynamic distributed system. Their inherent simplicity makes them easy to implement and deploy. However, whereas their probabilistic guarantees are often enough to disseminate data in the context of lowbandwidth applications, they typically do not suffice for ...
Frey, Davide +3 more
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