Results 31 to 40 of about 1,224,416 (294)
IEEE Access, 2023 Live-streaming commerce has become increasingly prevalent in recent years and has significantly impacted consumer purchasing behavior. This study aims to assess the impact of live-streaming environmental features, presence, and perceived trust on ...
Qian Li, Cong Zhao, Ran Cheng
doaj +1 more source
QoE in Pull Based P2P-TV Systems: Overlay Topology Design Tradeoff [PDF]
, 2010 —This paper presents a systematic performance anal-ysis of pull P2P video streaming systems for live applications, providing guidelines for the design of the overlay topology and the chunk scheduling algorithm. The contribution of the paper is threefold:
Traverso, Stefano +10 more
core +1 more source
How can live streamers enhance viewer engagement in eCommerce streaming? [PDF]
, 2021 eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers.
Gloria H.W. Liu +5 more
core +1 more source
Does Live Streaming Feature Increase Consumer's Trust on Online Shopping?
Sriwijaya International Journal of Dynamic Economics and Business, 2022 Live streaming in e-commerce has become the latest trend in the world of online shopping. Live streaming is effective and successful in influencing online shopping decisions in e-commerce, market places and social media, especially in China.
Iisnawati Iisnawati +2 more
doaj +1 more source
Asia Marketing Journal, 2022 Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers ...
Jeeyeon Kim +2 more
doaj +1 more source
Journal of Enterprise and Development, 2023 Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust. Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 ...
Ria Sulastri +4 more
doaj +1 more source
Journal of Management Science and EngineeringThe rapid development of network technology and live-streaming sales has facilitated the emergence of artificial intelligence digital human (AI) live-streaming technology, posing new challenges to traditional key opinion leader (KOL) live-streaming ...
Pingping Chen +3 more
doaj +1 more source
Frontiers in Psychology, 2021 Given that “cross-border e-commerce + live streaming” has become an important driver of global trade but limited attention has been paid to this area, this study examines the impacts of live streaming features on the consumers’ cross-border purchase ...
Jia Guo, Yu Li, Yujing Xu, Kai Zeng
doaj +1 more source
The psychology of live streaming.
Technology, Mind, and BehaviorThe popularity of live streaming video has increased dramatically in recent years. In this special issue of Technology, Mind, and Behavior, we feature four articles on various facets of this phenomenon. This introduction briefly summarizes their contributions to our understanding of the psychology of live streaming as well as its effects on individuals,
Elliot Panek +2 more
openaire +2 more sources
FEBS Letters, EarlyView.We present robust protocols for the preparation of supported lipid bilayers (SLBs) incorporating either Salmonella smooth LPS or outer membrane vesicles (OMVs). We use a combination of quartz crystal microbalance with dissipation (QCM‐D) and fluorescence microscopy to both characterize the SLBs of various compositions and to probe their interactions ...
Hudson P. Pace +6 more
wiley +1 more source