Results 11 to 20 of about 26,643 (262)

Antecedents of Viewers’ Live Streaming Watching: A Perspective of Social Presence Theory

open access: yesFrontiers in Psychology, 2022
Live streaming commerce as a popular marketing method has attracted wide attention, but little is known about why consumers continue to watch live streaming.
Jiada Chen, Junyun Liao
doaj   +1 more source

Improving the Effect of Digital Live Broadcasting Activities Based on Configuration Analysis [PDF]

open access: yesNongye tushu qingbao xuebao, 2023
[Purpose/Significance] Digital live streaming is an important way for enterprises to carry out online activities. Incorporating clear set qualitative comparative analysis into the research on improving the effectiveness of enterprise digital live ...
PAN Yigai, TANG Anyi, HUANG Liying, ZHAO Youlin, GU Chenya
doaj   +1 more source

Why does Gen Z watch virtual streaming VTube anime videos with avatars on Twitch?

open access: yesOnline Media and Global Communication, 2023
Live streaming has become an increasingly popular media, which allows individuals to record and broadcast simultaneously on the internet. Streamers, individuals who conduct live streaming videos, create diverse media content on live streaming video ...
Li Yijin
doaj   +1 more source

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

open access: yesFrontiers in Psychology, 2022
Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming ...
Xiaoli Liu, Lei Zhang, Qian Chen
doaj   +1 more source

The moderating effect of appearance on the impact of performance rankings in the live streaming market

open access: yesFrontiers in Psychology, 2022
The live streaming market is becoming increasingly competitive, and relative performance information regarding broadcasters is available to all participants in the live streaming industry, exacerbating the level of competition.
Yasheng Chen, Xian Huang, Sijia Zhao
doaj   +1 more source

Exploring the behavior of online fitness users by using the Unified Theory of Acceptance and Use of Technology

open access: yesSport TK, 2022
The aim of this study was to explore the behavior of online fitness users by using an integrated technology acceptance model. We also discussed the significant impact of fitness live streaming users on the integrated technology acceptance model. A cross-
Chi-Yueh Hsu   +4 more
doaj   +1 more source

Crowdsourced live streaming over the cloud [PDF]

open access: yes2015 IEEE Conference on Computer Communications (INFOCOM), 2015
Empowered by today's rich tools for media generation and distribution, and the convenient Internet access, crowdsourced streaming generalizes the single-source streaming paradigm by including massive contributors for a video channel. It calls a joint optimization along the path from crowdsourcers, through streaming servers, to the end-users to minimize
Fei Chen 0010   +3 more
openaire   +2 more sources

Can “Live Streaming” Really Drive Visitors to the Destination? From the Aspect of “Social Presence”

open access: yesSAGE Open, 2021
The combination of live-streaming technology and tourism is an important development in the evolution of tourism experiences. Research on live-streaming tourism is becoming popular, but empirical studies on the relationship between live streaming and ...
Wenkun Zhang, Yanan Wang, Tao Zhang
doaj   +1 more source

Multistage Congestion Games for live streaming [PDF]

open access: yesThe IEEE symposium on Computers and Communications, 2010
We model peer-to-peer live streaming as a multistage congestion game where certain strategy restrictions allow, at equilibrium, to minimize both streaming duration and congestion. We also propose a distributed algorithm (ConGaS) that can be easily executed at peers, enabling them to coordinate toward streaming optimization.
ROSSI, GIOVANNI   +2 more
openaire   +2 more sources

Perception and attitude toward the regulation of online video streaming (in South Korea)

open access: yesOnline Media and Global Communication, 2023
As the production and consumption of live video streaming have increased, a general concern is that live video streaming might yield social problems.
Yu Eun   +3 more
doaj   +1 more source

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