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Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence
Frontiers in Psychology, 2022 In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming
Wenchi Zhang
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Transitions in Live Video Streaming Services [PDF]
Proceedings of the 2014 Workshop on Design, Quality and Deployment of Adaptive Video Streaming, 2014 This work shows a demonstration on the work of the Collaborative Research Center 1053 pursuing Multi-Mechanism Adaptation for the Future Internet. Our prototype shows a live video streaming system on mobile devices featuring Peer-to-Peer (P2P) and Client/Server delivery concepts.
Richerzhagen, Björn +4 more
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IEEE Access, 2023 Live-streaming commerce has become increasingly prevalent in recent years and has significantly impacted consumer purchasing behavior. This study aims to assess the impact of live-streaming environmental features, presence, and perceived trust on ...
Qian Li, Cong Zhao, Ran Cheng
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Does Live Streaming Feature Increase Consumer's Trust on Online Shopping?
Sriwijaya International Journal of Dynamic Economics and Business, 2022 Live streaming in e-commerce has become the latest trend in the world of online shopping. Live streaming is effective and successful in influencing online shopping decisions in e-commerce, market places and social media, especially in China.
Iisnawati Iisnawati +2 more
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Asia Marketing Journal, 2022 Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers ...
Jeeyeon Kim +2 more
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Journal of Enterprise and Development, 2023 Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust. Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 ...
Ria Sulastri +4 more
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Journal of Management Science and EngineeringThe rapid development of network technology and live-streaming sales has facilitated the emergence of artificial intelligence digital human (AI) live-streaming technology, posing new challenges to traditional key opinion leader (KOL) live-streaming ...
Pingping Chen +3 more
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TRANSFORMATION OF THE ROLE OF SPECTATOR IN THE VIDEO GAME LIVE STREAMING
Культура і мистецтво у сучасному світі, 2017 The purpose of the article is to analyze the phenomenon of live videogame streaming in the context of transformation of the spectator’s role. Methodology of investigation consists in integration of comparative method in order to revise the information ...
Yevhen Олександрович Malyuk
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Frontiers in Psychology, 2021 Given that “cross-border e-commerce + live streaming” has become an important driver of global trade but limited attention has been paid to this area, this study examines the impacts of live streaming features on the consumers’ cross-border purchase ...
Jia Guo, Yu Li, Yujing Xu, Kai Zeng
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The psychology of live streaming.
Technology, Mind, and BehaviorThe popularity of live streaming video has increased dramatically in recent years. In this special issue of Technology, Mind, and Behavior, we feature four articles on various facets of this phenomenon. This introduction briefly summarizes their contributions to our understanding of the psychology of live streaming as well as its effects on individuals,
Elliot Panek +2 more
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