Results 11 to 20 of about 1,313 (255)
Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods [PDF]
Behavioral SciencesPurpose—The purpose of this study is to examine the mechanism of scene features (i.e., visual appeal, presence, and scene–product matching) of e-commerce live streaming and how it impacts consumers’ flow and purchase intentions of sporting goods.
Zhengyu Li +6 more
doaj +2 more sources
Descriptive Analysis of Impulsive Purchase Intention on Live-Streaming Commerce in Indonesia [PDF]
E3S Web of Conferences, 2023 This research aimed to discover the behavior of impulsive purchase intention on live streaming e-commerce in Indonesia based on Interaction quality and IT Affordance. This research used a quantitative approach to descriptive analysis.
Festyan Divan +3 more
doaj +1 more source
THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS
Eksis: Jurnal Riset Ekonomi dan Bisnis, 2023 The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the
I Gusti Ayu Priska Listianayanti +2 more
doaj +1 more source
Research on the brand building of rural e-commerce live streaming under the background of rural revitalization [PDF]
SHS Web of Conferences, 2023 Driven by the rural revitalization strategy, rural e-commerce live streaming has developed rapidly in the past two years, and the differentiated development trend of e-commerce live broadcast brand building has become more and more obvious.
Liu Jingwen
doaj +1 more source
How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce
SSRN Electronic Journal, 2021 AbstractLive Streaming Commerce (LSC) is proliferating in China and gaining traction worldwide. LSC is an e-commerce service where sellers communicate with consumers through live streaming while consumers can place orders within the same system. Despite the significant involvement of consumers in LSC, it has not been systematically analyzed how ...
Ye Wang 0017 +5 more
openaire +4 more sources
Jurnal Ekonomi dan Bisnis Airlangga, 2023 Introduction : Impulsive purchases are common, not only in physical stores but also in online stores, especially online buyers are found to be more impulsive than buyers who do not shop online Characterized by the growing growth of e-commerce.
Rachmadanti Chairatul Nisa
doaj +1 more source
Investigating switching intention of e-commerce live streaming users
Heliyon, 2022 As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However, the switching intention of ELS users is yet to be explored for gaining new knowledge and practical
Ye, Dingyu +4 more
openaire +4 more sources
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Live-streaming e-commerce is the future development direction of the retail industry. When retailers choose a live-streaming e-commerce platform, they face the test of various risks of the platform, such as insecure control of capital flow, insufficient ...
Jiafu Su +4 more
doaj +1 more source
The Impact of Live Streaming E-commerce on Impulse Purchasing Among Office Workers Within Three Years of Employment [PDF]
SHS Web of ConferencesAgainst the backdrop of rapid advancements in internet technology and continuous innovation in e-commerce models, live-streaming e-commerce has emerged as a significant form of consumption. This paper focuses on the group of office workers with less than
Xiao Jinyan
doaj +1 more source
Frontiers in Psychology, 2021 Given that “cross-border e-commerce + live streaming” has become an important driver of global trade but limited attention has been paid to this area, this study examines the impacts of live streaming features on the consumers’ cross-border purchase ...
Jia Guo, Yu Li, Yujing Xu, Kai Zeng
doaj +1 more source