The relationship between live streamers' self-disclosure and consumers' purchase intention: The parallel mediating role of psychological distance and perceived homophily. [PDF]
Liu Y.
europepmc +1 more source
The Fast, the Steady and the Tenacious: Funding Pathways for Circular Start‐Ups
ABSTRACT Circular start‐ups (CSUs) are critical for unlocking the circular economy, yet they face persistent barriers in accessing finance. Despite growing interest from policymakers and financing institutions, little empirical evidence explains how these ventures pursue and secure funding.
Pilar Mejía‐Vélez +4 more
wiley +1 more source
Conditional trust pathways in live-streaming commerce: how consumer motivation influences responses to human and AI anchors. [PDF]
Lin Y, Zou Y, Wang X.
europepmc +1 more source
Barriers to the Adoption of Circular Economy Business Models in the Indian Textile Industry
ABSTRACT The Indian textile industry has significant negative impacts on the environment. This industry needs to adopt a circular economy approach to become more sustainable; however, progress on this has been limited. In this study, we report on the barriers to adoption of Circular Economy Business Models (CEBMs) in the Indian textile industry.
Himanshu Chandra +2 more
wiley +1 more source
Gender Gesture Codes in TikTok (Douyin) Live Streaming: Unveiling the Nonverbal Communication of Male and Female Streamers. [PDF]
Sun C, Laird P, Yang H.
europepmc +1 more source
ABSTRACT Waste management remains a critical grand challenge in African countries. While entrepreneurship has been a viable strategy for addressing this challenge, it is fraught with constraints. This study investigates the strategies orchestrated by entrepreneurs to navigate adversity in Waste management and ensure the social and economic viability of
Tahiru Azaaviele Liedong +3 more
wiley +1 more source
Understanding Consumer Purchase Intention in Virtual Live Streaming: The Moderating Role of Anthropomorphism. [PDF]
Ji M.
europepmc +1 more source
Fueling Tomorrow: Scenario Planning for the Future of Gas Stations
ABSTRACT Transport electrification is reshaping the service infrastructures that mediate everyday mobility, yet most electrification scenario studies remain macrolevel and offer limited insight into how incumbent forecourt (gas‐station) networks can adapt under deep uncertainty.
Joao Gabriel Rosa +2 more
wiley +1 more source
Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying. [PDF]
Wang M, Zhang W, Li Y.
europepmc +1 more source
ABSTRACT The increasing popularity of ecotourism in regions like Central America and the Caribbean, particularly in the Dominican Republic, necessitates a deeper understanding of how these businesses can integrate innovation with environmental sustainability.
Hayrold José Ureña‐Espaillat +2 more
wiley +1 more source

