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Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity [PDF]
Journal of Marketing Research, 2019 Logos frequently include textual and/or visual design elements that are descriptive of the type of product/service marketed by brands. However, knowledge about how and when logo descriptiveness can influence brand equity is limited.
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Proceedings of IPCC 97. Communication, 2002
A new emphasis on corporate and organizational logos has begun. As companies merge, they want a logo that proclaims their new and unified identity. As companies split, they fight custody battles over which has the right to the logo, because the cost of making a logo familiar to the public is high.
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A new emphasis on corporate and organizational logos has begun. As companies merge, they want a logo that proclaims their new and unified identity. As companies split, they fight custody battles over which has the right to the logo, because the cost of making a logo familiar to the public is high.
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Journal of Chinese Philosophy, 1998
A partir d'une analyse de la signification symbolique originale du concept de Tao dans la philosophie de Lao Tzu et dans la philosophie de Chuang Tzeu, d'une part, et a partir de la meme analyse orignale du concept de logos dans la philosophie d'Heraclite, d'autre part, l'A.
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A partir d'une analyse de la signification symbolique originale du concept de Tao dans la philosophie de Lao Tzu et dans la philosophie de Chuang Tzeu, d'une part, et a partir de la meme analyse orignale du concept de logos dans la philosophie d'Heraclite, d'autre part, l'A.
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2016
The noun logos derives from the Greek verb legein, meaning ‘to say’ something significant. Logos developed a wide variety of senses, including ‘description’, ‘theory’ (sometimes as opposed to ‘fact’), ‘explanation’, ‘reason’, ‘reasoning power’, ‘principle’, ‘ratio’, ‘prose’. Logos emerges as a philosophical term with Heraclitus (c.540–c.480 bc)
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The noun logos derives from the Greek verb legein, meaning ‘to say’ something significant. Logos developed a wide variety of senses, including ‘description’, ‘theory’ (sometimes as opposed to ‘fact’), ‘explanation’, ‘reason’, ‘reasoning power’, ‘principle’, ‘ratio’, ‘prose’. Logos emerges as a philosophical term with Heraclitus (c.540–c.480 bc)
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Journal of Cardiovascular Medicine, 2008
The scientific world suffers from a sort of daily linguistic Babel in which words seem to have lost their capacity to communicate because the many neologisms introduced are rarely validated by the authority of a dictionary of scientific terminology. Scientists have a great responsibility, because they are invested with the role of 'nominator'.
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The scientific world suffers from a sort of daily linguistic Babel in which words seem to have lost their capacity to communicate because the many neologisms introduced are rarely validated by the authority of a dictionary of scientific terminology. Scientists have a great responsibility, because they are invested with the role of 'nominator'.
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Logos prophorikos e logos endiathetos
Blityri. Studies on history of ideas on signs and languages, 2023In questo contributo torno, per certi aspetti, alla distinzione tra λόγος ἐνδιάθετος e λόγος προφορικός, spesso resa attraverso l’opposizione tra discorso interno e discorso esterno. Se, come mostra l’importante testimonianza di Sesto Empirico, il λόγος ἐνδιάθετος è, per gli Stoici, collegato alla μετάβασις, che consente di afferrare le connessioni ...
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2017
The essay reads James Joyce through the prism of trademark registration law as it began in the late 1800s and evolved during Joyce's life and career. It argues that Joyce, and modernist culture more broadly, share concerns that underlie the legal regime governing trademark. Trademark is based on the premises of instant recognition and distinction, thus
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The essay reads James Joyce through the prism of trademark registration law as it began in the late 1800s and evolved during Joyce's life and career. It argues that Joyce, and modernist culture more broadly, share concerns that underlie the legal regime governing trademark. Trademark is based on the premises of instant recognition and distinction, thus
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2023
In an attempt to construct an epistemology that does not atomize the subject or the object, but rather reconceptualizes rationality as relational, this essay brings together insights from Evagrius’s writings, particularly his understanding of the logoi, as well as other writers such as Sergei Bulgakov, Thomas Aquinas, Origen, Maximus the Confessor ...
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In an attempt to construct an epistemology that does not atomize the subject or the object, but rather reconceptualizes rationality as relational, this essay brings together insights from Evagrius’s writings, particularly his understanding of the logoi, as well as other writers such as Sergei Bulgakov, Thomas Aquinas, Origen, Maximus the Confessor ...
openaire +1 more source