FROM LOGOS TO LOGOS. CORRIGENDA AND ADDENDA
openaire +1 more source
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley +1 more source
Onchocerca volvulus infection prevalence and intensity in Logo and Nyarambe Health Zones in Ituri, Democratic Republic of the Congo in 2010 and in 2021-2023: results of screening for clinical trials of moxidectin versus ivermectin. [PDF]
Ngave FN +25 more
europepmc +1 more source
ABSTRACT Luxury brands communicate symbolic value through a variety of brand signals, among which exclusivity and heritage represent two most prominent yet conceptually distinctive luxury signals. However, little is known about whether consumers respond equally favorably to these alternative luxury brand signaling strategies. This research examines how
Arnold Japutra +4 more
wiley +1 more source
PartSense-IP: Part-Aware Vision-Language Sensor Fusion for Visual-Semantic Consistency Evaluation of IP Prototypes. [PDF]
Feng Y, Zhao W.
europepmc +1 more source
Crisis Preparation, Capacity Building, and Community Resilience: Lessons From Maui
ABSTRACT The 2023 Maui wildfires provide a unique context to explore the impact of nonprofit crisis networks taking a proactive role in community crisis response, leveraging resources, expertise, and networks. The Hawaiʻi Community Foundation (HCF) has been a key player in Maui's local response, providing critical support, mobilizing volunteers, and ...
Lauren Azevedo +3 more
wiley +1 more source
Introducing openESM: A database of openly available experience sampling datasets. [PDF]
Siepe BS +6 more
europepmc +1 more source
From Design to Implementation: NursingUP® Board Game for Positive Nursing Practice Environments
ABSTRACT Positive nursing practice environments are fundamental to patient safety, care quality, and nurses’ well‐being. However, few structured and evidence‐based interventions have been developed to actively strengthen these environments and foster collaboration among nursing teams.
Soraia Cristina de Abreu Pereira +2 more
wiley +1 more source
Understanding the impact of perceived emotional valence of eco-labels for novel food products on consumer preferences, visual attention, and cognition - a multimodal study using EEG and eye tracking. [PDF]
Parasuram U +5 more
europepmc +1 more source

