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Cute brand logo enhances favorable brand attitude: The moderating role of hope
Journal of Retailing and Consumer Services, 2021Felix Septianto, Widya Paramita
exaly
Ploughshares, 2013
The poet Major Jackson (Holding Company, Hoops) compiles this eclectic Spring issue, which includes the work of several distinguished writers and newcomers. Featuring poetry by writers like Mark Doty, Martin Espada, Tony Hoagland, Laura Kasischke, Sharon Olds, Carl Phillips, and Tracy K.
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The poet Major Jackson (Holding Company, Hoops) compiles this eclectic Spring issue, which includes the work of several distinguished writers and newcomers. Featuring poetry by writers like Mark Doty, Martin Espada, Tony Hoagland, Laura Kasischke, Sharon Olds, Carl Phillips, and Tracy K.
openaire +1 more source
The colorful company: Effects of brand logo colorfulness on consumer judgments
Psychology and Marketing, 2022Jiaqi Song, Fei Xu, Yuwei Jiang
exaly
The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference
Journal of Retailing and Consumer Services, 2023Jie Wang, Hongli Zhang
exaly
The Tragedy of Logos and the Logos of Tragedy
2023Gustavo Chataignier, Lorena Souyris
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