Results 251 to 260 of about 114,027 (300)
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Logos on logos

Proceedings of IPCC 97. Communication, 2002
A new emphasis on corporate and organizational logos has begun. As companies merge, they want a logo that proclaims their new and unified identity. As companies split, they fight custody battles over which has the right to the logo, because the cost of making a logo familiar to the public is high.
openaire   +1 more source

LogoSENSE: A companion HOG based logo detection scheme for phishing web page and E-mail brand recognition

Computers & security, 2020
With the advent of Internet and opportunities in e-commerce, a visual perception oriented cyber-attack so-called phishing has become one of the tremendous problems of the cyber world since it aims to access user credentials in order to gain illegal ...
A. S. Bozkir, M. Aydos
semanticscholar   +1 more source

Logos

2016
The noun logos derives from the Greek verb legein, meaning ‘to say’ something significant. Logos developed a wide variety of senses, including ‘description’, ‘theory’ (sometimes as opposed to ‘fact’), ‘explanation’, ‘reason’, ‘reasoning power’, ‘principle’, ‘ratio’, ‘prose’. Logos emerges as a philosophical term with Heraclitus (c.540–c.480 bc)
openaire   +1 more source

A comprehensive review on logo literature: research topics, findings, and future directions

Journal of Marketing Management, 2019
Logos as a visual cue can help firms communicate their unique identities and capture consumers’ attention. Despite the importance and prevalent use of logos, the logo literature remains fragmented.
Min Jung Kim, Joon Ho Lim
semanticscholar   +1 more source

Text vs. logo: Does eco-label format influence consumers’ visual attention and willingness-to-pay for fruit plants? An experimental auction approach

Journal of Behavioral and Experimental Economics, 2019
Eco-labels identify products that are produced in an environmentally friendly way. They utilize many formats combining graphics/logos and text to attract environmentally conscious consumers.
A. Rihn, Xuan Wei, H. Khachatryan
semanticscholar   +1 more source

Logos

Proceedings of the 2012 ACM SIGMOD International Conference on Management of Data, 2012
This paper presents Logos, a system that provides natural language translations for relational queries expressed in SQL. Our translation mechanism is based on a graph-based approach to the query translation problem. We represent various forms of structured queries as directed graphs and we annotate the graph edges with template labels using an ...
Andreas Kokkalis   +5 more
openaire   +1 more source

The anthropomorphic brand logo and its effect on perceived functional performance

Journal of Brand Management, 2022
A. Daryanto   +2 more
semanticscholar   +1 more source

No logo=Logo

2002
No logo: taking aim at the brand bullies, Naomi Klein, London (2000)
openaire   +1 more source

Automatic logo detection from document image using HOG features

Multimedia tools and applications, 2022
U. D. Dixit, M. Shirdhonkar, G. Sinha
semanticscholar   +1 more source

Logos, Logos Everywhere.…

Nonprofit Communications Report, 2023
openaire   +1 more source

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