Results 1 to 10 of about 194 (114)
Analisis Kualitas Produk Dan Kepercayaan Merek Terhadap Loyalitas Merek
Journal of Economic Bussines and Accounting (COSTING), 2022 The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were customers of PT. INSPIRA SNACK BARING CHIPS Sukabumi City and the sample used is 150 respondents. The data
Faizal Mulia Z, Kokom Komariah
exaly +2 more sources
Pengaruh CSR perusahaan terhadap citra merek dan loyalitas merek
Jurnal Siasat Bisnis, 2017 Tujuan dari artikel ini adalah untuk mengetahui pengaruh tanggung jawab sosial perusahaan (CSR) terhadap citra merek dan loyalitas merek pelanggan pada industri hotel.
Mariyudi Sofyan
doaj +4 more sources
ANTESEDEN LOYALITAS MEREK PADA PERUSAHAAN TOKOPEDIA.COM
E-Jurnal Manajemen, 2019 The purpose of this study was to examine the effect of brand communication, brand image and brand trust on brand loyalty. This research was conducted on Tokopedia.com users in Badung Regency and Denpasar City. The study sample was 85 respondents. Questionnaires became a means of collecting data in this study. The data processing technique in this study
I Made Wardana
exaly +4 more sources
Peran Citra Merek Dan Kepercayaan Merek Dalam Mewujudkan Loyalitas Merek Pelanggan KFC
PERFORMANCE Jurnal Bisnis & Akuntansi, 2021 Realizing brand loyalty is very important for the company so that the brand continues to be known and firmly entrenched in the minds of consumers. KFC is a well-known brand as well as a pioneer of fast food restaurants in Indonesia. This study aims to determine the effect of Brand Image and Brand Trust on Brand Loyalty.
FNU (first name unknown) Nurhadi +1 more
exaly +3 more sources
El-MalWith the rapid development of the market, the beauty industry in Indonesia is experiencing intense competition, requiring companies to devise effective strategies to build and maintain customer satisfaction. These efforts are carried out by improving the quality and benefits of the products offered, with the aim of creating long-term relationships ...
Ika Widayani, Jul Aidil Fadli
exaly +2 more sources
Pengaruh Citra Merek dan Kepercayaan Merek terhadap Loyalitas Merek Lipstik Wardah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2022 Business development in Indonesia is experiencing intense competition in various sectors, one of which is the cosmetic industry in Indonesia, namely Wardah. One of the beauty products produced by Wardah is lipstick. Wardah is one of the well-known brands and has won the trust of consumers who have received SJH from LPPOM MUI.
Jojok Dwiridotjahjono, Nur Alfia
openaire +1 more source
Al Huwiyah, 2021 Loyalitas konsumen terhadap suatu produk merupakan aspek yang paling diinginkan oleh perusahaan. Penelitian ini bertujuan untuk mengetahui hubungan antara kepuasaan konsumen dan citra merek dengan loyalitas merek pada mahasiswi yang menggunakan lipstik ...
Citra Wahyuni, Dian Ramadani
doaj +1 more source
Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Jurnal Ilmiah Manajemen dan Bisnis, 2022 Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method uses a descriptive quantitative method with a causal approach with a sample of 162 respondents ...
Qomariyah, Lailatul, Haryadi, Didit
openaire +3 more sources
Among Makarti, 2023 This research aims to examine how brand love, customer satisfaction, and brand experience influence brand loyalty. The survey targets visitors of Vien’s Solo restaurant, using convenience sampling technique whit a sample size of 150 respondents.
Luluk Intan Kusuma Wardani +1 more
doaj +1 more source
Jurisma: Jurnal Riset Bisnis & Manajemen, 2022 Kopi merupakan minuman favorit bagi masyarakat pada umumnya. Industri kopi terutama coffee shop semakin meningkat dan berkembang dari tahun ke tahun.
Patriot Pangaribuan* +1 more
doaj +1 more source