Results 101 to 110 of about 194 (114)
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PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK
E-Jurnal Manajemen, 2019Ni Made Asti Aksari
exaly
Citra Merek Hijau Terhadap Loyalitas Merek: Peran Mediasi Kepercayaan Merek, dan Persepsi Nilai
Purpose – This study aims to analyse the influence of green brand image, brand trust, and value perception on brand loyalty. In addition, to test the role of brand trust and value perception as a mediator of the influence of green brand image on brand loyalty.Methodology – This study uses a quantitative approach.Rahayu, Sri +2 more
openaire +1 more source
FAKTOR PENENTU LOYALITAS MEREK PADA KOPI PANDAWA DI INDONESIA
Jurnal Lentera BisnisMuhamad Syaeful Anwar, Liesta Verawati
exaly
Pengalaman Dan Keterlibatan Merek Terhadap Loyalitas Pengguna Produk Apple
Jurnal Ilmu Ekonomi & SosialFlorentina Blandina Parapaga
exaly

