Results 11 to 20 of about 864,724 (354)
A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 This study investigates the role of trust mediating the relationship between customer satisfaction and loyalty to expand the customer value-satisfaction-loyalty chain to become a customer value-satisfaction-trust-loyalty chain at fast-casual dining ...
Bonifasius M. H. Nainggolan +3 more
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The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Binus Business Review, 2022 Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce.
Arta Moro Sundjaja +3 more
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Loyalty trends and issues in tourism research [PDF]
Tourism and Hospitality Management, 2020 Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over time, adaptable to market trends and measurable only through market research.
Marina Laškarin Ažić +2 more
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Theoretical aspects of determining the types of customer loyalty [PDF]
SHS Web of Conferences, 2019 An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna +2 more
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bejeap, 2013 Abstract This article analyses the use of loyalty inducing discounts in vertical supply chains. An upstream supplier and a competitive fringe sell differentiated products to a retailer who has private information about the stochastic demand.
Akgun, U, Chioveanu, I
openaire +2 more sources
Jurnal Aplikasi Manajemen, 2020 Retailers must find specific ways to be able to continue to maintain their business with changes in consumer behavior. Some retailers use a loyalty program as their marketing strategy that provides certain additional benefits for frequent consumers.
Dimas Hendrawan, Rila Anggraeni
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F1000Research, 2023 Background Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market.
Ervin Myftaraj, Brunela Trebicka
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Frontiers in Psychology, 2022 This study aimed to explore the psychological mechanisms behind the relationship between kindergarten parental satisfaction and parental loyalty. This study used the parental satisfaction scale, parental trust scale, parental relationship commitment ...
Jian-Hao Huang +3 more
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SOCIO-DEMOGRAPHIC CHARACTERISTICS AS A FACTOR OF STUDENT LOYALTY: A MARKETING APPROACH [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom SarajevuThis paper focuses on student loyalty in higher education. In higher education, loyalty primarily means building a stronger connection with students, shaping a positive perception, and spreading positive publicity about the institution. Loyalty in higher
Perica Macura , Nedeljka Elez
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Journal of Dental Sciences, 2012 Background/purpose: Surgical predictions for skeletal Class III patients have been reported to be the least accurate. Additionally, female patients tend to focus more on improving their facial esthetics.
Shiu-Shiung Lin +5 more
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