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Retailers must find specific ways to be able to continue to maintain their business with changes in consumer behavior. Some retailers use a loyalty program as their marketing strategy that provides certain additional benefits for frequent consumers.
Dimas Hendrawan, Rila Anggraeni
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Transformation of Loyalty to E-loyalty
As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the
Radionova-Girsa, Elina, Batraga, Anda
openaire +3 more sources
This study aims to determine the effect of e-service quality on customer e-satisfaction, the effect of e-trust on customer e-satisfaction, the effect of e-service quality on customer e-loyalty, the effect of e-trust on customer e-loyalty and finally, the
Ahmad Juwaini+10 more
semanticscholar +1 more source
The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty
Pujasera Melawai is one area in implementing the DKI Jakarta tourism office program. There are many traditional cuisine menus to choose from, one of which is Restaurant XYZ.
Nurul Fitrianis Naini+4 more
semanticscholar +1 more source
This study aimed to explore the psychological mechanisms behind the relationship between kindergarten parental satisfaction and parental loyalty. This study used the parental satisfaction scale, parental trust scale, parental relationship commitment ...
Jian-Hao Huang+3 more
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Online food delivery service (OFDS) has been widely utilized during the new normal of the COVID-19 pandemic, especially in a developing country such as Indonesia.
Y. Prasetyo+7 more
semanticscholar +1 more source
SOCIO-DEMOGRAPHIC CHARACTERISTICS AS A FACTOR OF STUDENT LOYALTY: A MARKETING APPROACH [PDF]
This paper focuses on student loyalty in higher education. In higher education, loyalty primarily means building a stronger connection with students, shaping a positive perception, and spreading positive publicity about the institution. Loyalty in higher
Perica Macura , Nedeljka Elez
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A tri-dimensional approach for auditing brand loyalty [PDF]
Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the
AS Dick+22 more
core +2 more sources
Background/purpose: Surgical predictions for skeletal Class III patients have been reported to be the least accurate. Additionally, female patients tend to focus more on improving their facial esthetics.
Shiu-Shiung Lin+5 more
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Effects of service quality and customer satisfaction on loyalty of bank customers
Service quality and customer satisfaction are parts of factors that influence customer loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty, which in turn maintaining organization survival in the long term.
A. Supriyanto+2 more
semanticscholar +1 more source