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“Real Loyalties”:

2020
This chapter explores the themes of sibling love and loss in the context of war in The Voyage Out and Night and Day. Taking its cue from Juliet Mitchell’s claim that lateral kin relations are both significant and under threat in time of war, the chapter aligns Woolf’s thinking about siblings with relevant ideas of lateral kinship.
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Brand Loyalty vs. Loyalty to Product Attributes

2012
Typically, in a specific category, a product or service can be defined not only by the brand it bears but also by multiple other attributes (e.g., pack size, price level, product formulation): a total of ten attributes for our example, detergents. While many papers have been devoted to brand loyalty, very few have been devoted to loyalty to other ...
Laurent, Gilles, Rungie, C.
openaire   +3 more sources

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