Results 101 to 110 of about 423,571 (316)
Antecedents of consumer brand loyalty in the Chilean wine industry [PDF]
, 2013 The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands.
Bianchi, Constanza, Drennan, Judy
core +1 more source
Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade
Agribusiness, EarlyView.ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley +1 more source
ICT and value co-creation in B2B: the new way of loyalty in service
Management Letters/Cuadernos de GestiónIn today’s competitive environment, it is emphasised that business digitalisation is one of the most important strategies to deal with new market challenges.
Gloria Berenguer-Contri +4 more
doaj +1 more source
DEVELOPING AND VALIDATING A QUALITY ASSESSMENT SCALE FOR WEB PORTALS [PDF]
The Web portals business model has spread rapidly over the last few years. Despite this, there have been very few scholarly findings about which services and characteristics make a Web site a portal and which dimensions determine the customers ...
Hans H. Bauer, Maik Hammerschmidt
core
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Knowledge management, innovation and big data: Implications for sustainability, policy making and competitiveness [PDF]
, 2018 This Special Issue of Sustainability devoted to the topic of “Knowledge Management, Innovation and Big Data: Implications for Sustainability, Policy Making and Competitiveness” attracted exponential attention of scholars, practitioners, and ...
Lytras, Miltiadis +1 more
core +3 more sources
Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley +1 more source
TENDING RELATIONSHIP QUALITY OF YOUNG MIDDLE CLASS An Empirical Study on My Starbucks Reward Members In Semarang [PDF]
, 2015 This study aims to examine the effect of perceived benefit in My Starbucks Reward loyalty program in Semarang. Research design used for this study is a modification of previous research about effect of loyalty program in France which was conducted by ...
AKITA, Rizky, MAGNADI , Rizal Hari
core +1 more source
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core +2 more sources
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source