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E-Loyalty Towards Mobile Applications in Online Food Ordering Business Model
, 2021 Within the mobile commerce space across the world, a major visible trend is the usage of mobile apps in food and beverage industry. Despite the rapid interest in mobile apps and their potential marketing effects, there is limited research on the usage of mobile apps as a convincing marketing channel for online food ordering. This study used the Unified
Riska Fauzi Sanandra +1 more
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When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms
, 2014 Information and Communication Technology is characterized by far-reaching platformisation that affects a wide range of online services. Platforms focalize principally on attracting, and locking-in, various stakeholders groups - and balancing interests of these - rather than on profit maximization in a single market.
Uschi Buchinger +2 more
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The empirical model of trust, loyalty, and business performance of the dairy milk supply chain
British Food Journal, 2017 PurposeThe purpose of this paper is to measure and evaluate the relationship between collaborative communication, power dependence, price satisfaction, trust, supplier loyalty, and business performance.Design/methodology/approachData used in this study were primary data which were collected through personal interviews and closed questionnaires using a ...
Aries Susanty +3 more
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Tourism Management Perspectives, 2015 ABSTRACT The upscale hotel market is a fiercely competitive one, and the key to success is whether or not a hotel has placed a focus on equity-based customer loyalty. This study aims to evaluate equity-based customer loyalty models for two alternative travel styles, leisure and business travels.
Chyong‐Ru Liu +3 more
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J. for Global Business Advancement, 2017 The objectives of this research were: 1) to develop and verify the structural relationship model of factors affecting customer loyalty for retail convenience store businesses in Bangkok and 2) to study the influence of perceived service quality (PSQ), perceived price (PP), perceived product quality (PPQ) and customer satisfaction (CS) on customer ...
Ratana Klankaew, Vinai Panjakajornsak
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Journal of Retailing and Consumer Services, 2016 Abstract After sales services (ASS) are activities that take place after the purchase of the product by customers and are devoted to supporting customers in the use and disposal of goods. ASS can create sustainable relationships with customers and contribute significantly to customer satisfaction.
S. Murali +2 more
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Business models of loyalty programs: prospects and limitations
Obshchestvo i ekonomika, 2019 Надежда Михайловна Розанова +1 more
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Loyalty Currencies and their Impact on Business Models
, 2014 New technologies have caused profound changes in loyalty schemes in recent years. Pushed by rising digitalization, they allow their owners not only to engage consumers but also third parties (e.g., merchants) to use proprietary currency such as loyalty points.
Uschi Buchinger +2 more
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Modeling of airline passenger loyalty: A comparison of leisure and business travelers
Research in Transportation Business & Management, 2022Abstract Airline companies are being driven by competition to improve their service quality and marketing strategies; moreover, these factors are vital for developing a competitive advantage over other service providers. The present study investigated the structural correlation factors for a behavioral loyalty model of domestic airline passengers ...
Dissakoon Chonsalasin +4 more
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