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E-Loyalty Towards Mobile Applications in Online Food Ordering Business Model
Within the mobile commerce space across the world, a major visible trend is the usage of mobile apps in food and beverage industry. Despite the rapid interest in mobile apps and their potential marketing effects, there is limited research on the usage of mobile apps as a convincing marketing channel for online food ordering. This study used the Unified
Riska Fauzi Sanandra +1 more
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When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms
Information and Communication Technology is characterized by far-reaching platformisation that affects a wide range of online services. Platforms focalize principally on attracting, and locking-in, various stakeholders groups - and balancing interests of these - rather than on profit maximization in a single market.
Uschi Buchinger +2 more
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Review of Managerial Science, 2018
Platform-based business models have become such an essential pillar of today’s economy that the term ‘sharing economy’ is now frequently used to describe the new status quo. The success of platforms such as Airbnb, Blablacar or Shpock is evidence of a seismic shift from an ownership society to a sharing society.
Thomas Clauss +2 more
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Platform-based business models have become such an essential pillar of today’s economy that the term ‘sharing economy’ is now frequently used to describe the new status quo. The success of platforms such as Airbnb, Blablacar or Shpock is evidence of a seismic shift from an ownership society to a sharing society.
Thomas Clauss +2 more
openaire +3 more sources
International Journal of Contemporary Hospitality Management, 2020
PurposeThis study aims to present and empirically examines an expanded service model that incorporates green hotel practices together with a multidimensional/higher-order measurement model of service quality, as well as perceived value and satisfaction, to examine the relationships among these variables and hotel consumers’ loyalty/behavioral ...
Guy Assaker
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PurposeThis study aims to present and empirically examines an expanded service model that incorporates green hotel practices together with a multidimensional/higher-order measurement model of service quality, as well as perceived value and satisfaction, to examine the relationships among these variables and hotel consumers’ loyalty/behavioral ...
Guy Assaker
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ABSTRACT The upscale hotel market is a fiercely competitive one, and the key to success is whether or not a hotel has placed a focus on equity-based customer loyalty. This study aims to evaluate equity-based customer loyalty models for two alternative travel styles, leisure and business travels.
Chyong‐Ru Liu +3 more
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The objectives of this research were: 1) to develop and verify the structural relationship model of factors affecting customer loyalty for retail convenience store businesses in Bangkok and 2) to study the influence of perceived service quality (PSQ), perceived price (PP), perceived product quality (PPQ) and customer satisfaction (CS) on customer ...
Ratana Klankaew, Vinai Panjakajornsak
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Abstract After sales services (ASS) are activities that take place after the purchase of the product by customers and are devoted to supporting customers in the use and disposal of goods. ASS can create sustainable relationships with customers and contribute significantly to customer satisfaction.
S. Murali +2 more
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Business models of loyalty programs: prospects and limitations
Надежда Михайловна Розанова +1 more
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Modeling of airline passenger loyalty: A comparison of leisure and business travelers
Research in Transportation Business & Management, 2022Abstract Airline companies are being driven by competition to improve their service quality and marketing strategies; moreover, these factors are vital for developing a competitive advantage over other service providers. The present study investigated the structural correlation factors for a behavioral loyalty model of domestic airline passengers ...
Dissakoon Chonsalasin +4 more
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Mustika Widowati +3 more
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