Results 11 to 20 of about 395,075 (308)
Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects [PDF]
, 2002 This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some are ineffective.Both a saving component and a multi-vendor structure enhance the effectiveness of a ...
Leenheer, J. +3 more
openaire +6 more sources
Attracting new customers to loyalty programs: The effectiveness of monetary versus nonmonetary loyalty programs [PDF]
Journal of Consumer Behaviour, 2017 AbstractWhat type of reward attracts customers to loyalty programs? Given the increasing importance of loyalty programs, this question matters. Six sequential studies investigated whether monetary rewards universally attract people more than nonmonetary rewards.
Ruta Ruzeviciute, Bernadette Kamleitner
openaire +4 more sources
Consumer loyalty programs: impact of different modalities
Dyna, 2019 The present study structures a new modality for loyalty programs and compares it with traditional approaches. Initially, described here are two modalities of loyalty programs - individual and coalition, often used, being analyzed are their main ...
Ricardo Zanchett, Edson Pacheco Paladini
doaj +1 more source
Loyalty Programs Effectiveness [PDF]
Foundations of Management, 2011 Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program ...
Katarzyna Szczepańska, Patryk Gawron
openaire +1 more source
Privacy-Preserving Loyalty Programs [PDF]
, 2015 Presented at the 9th DPM International Workshop on Data Privacy Management (DPM 2014, held on Sep. 10, 2014).
Blanco-Justicia, Alberto +1 more
openaire +2 more sources
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS BERINFAQ
Jurnal Bina Ummat, 2018 Objective: This research aims to analyze what factors influence the loyalty of giving infaq members Infaq Da'wah Club and what factors are most dominant among these factors.
AGUS SAMSONO
doaj +1 more source
Customer–company identification and the effectiveness of loyalty programs [PDF]
, 2015 Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their loyalty to that program directly ...
Alejandro, Thomas Brashear +2 more
core +2 more sources
Motivation and consumer behaviour in the context of loyalty programs
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the ...
Klára Mrkosová +2 more
doaj +1 more source
Gadjah Mada International Journal of Business, 2007 Investigations to determine whether program perceived value could influence program satisfaction, program card loyalty and store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practice. Accordingly,
Nor Asiah Omar +2 more
doaj +1 more source
Malaysian E Commerce Journal, 2020 Airlines business is a competitive industry, which pushes the airline company to make changes in its strategy to retain current customers or to get more customers.
Bayuaji Prasetyo, Triyono Arief Wahyudi
doaj +1 more source