Results 11 to 20 of about 5,147,949 (244)
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets [PDF]
, 1995 The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing.
Walker, David, Knox, Simon
core +7 more sources
A study on the relationship between E-CRM features and e-loyalty: The case in UK [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.E-CRM emerges from the Internet and web technology to facilitate the implementation of CRM; it focuses on Internet or web-based interaction between ...
Alhaiou, Talhat Almohamed
core +7 more sources
Management of loyalty in developing a company’s brand on the Russian oil and gas B2B market [PDF]
E3S Web of Conferences, 2019 In this article, we consider the importance of lifestyle and preferences of the decision-makers as parts of management of loyalty in developing a company’s brand on the Russian oil and gas B2B market. We provide the definitions of the concepts of “brand”
Puzina N.V. +3 more
doaj +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Privacy-Preserving Loyalty Programs [PDF]
, 2015 Presented at the 9th DPM International Workshop on Data Privacy Management (DPM 2014, held on Sep. 10, 2014).
Alberto Blanco-Justicia +1 more
openaire +3 more sources
Consumer loyalty programs: impact of different modalities
Dyna, 2019 The present study structures a new modality for loyalty programs and compares it with traditional approaches. Initially, described here are two modalities of loyalty programs - individual and coalition, often used, being analyzed are their main ...
Ricardo Zanchett, Edson Pacheco Paladini
doaj +1 more source
The Influence of the Relationship between Consumer and Tie-in Promotion on Loyalty
Asia Marketing Journal, 2014 There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution ...
Eun Mi Lee, Hyun Hee Park, Jung Ok Jeon
doaj +1 more source
Effectiveness of Loyalty Programs
, 2021 With the steady growth of interest in loyalty programs by both retailers and consumers, creating the right program is more important than ever. However, with an increasing number of decisions and designs, adopting a loyalty program has never been more complex. This dissertation aims to provide a better understanding on loyalty programs, and consists of
openaire +1 more source
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS BERINFAQ
Jurnal Bina Ummat, 2018 Objective: This research aims to analyze what factors influence the loyalty of giving infaq members Infaq Da'wah Club and what factors are most dominant among these factors.
AGUS SAMSONO
doaj +1 more source
Frontiers in Psychology, 2022 Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct ...
Xiaoyu Xu, Zhineng Hu
doaj +1 more source