Multi-vendor loyalty programs: influencing customer behavioral loyalty? [PDF]
Frontiers in Psychology, 2016 Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects.
Teresa eVillacé-Molinero +2 more
doaj +5 more sources
Customer–company identification and the effectiveness of loyalty programs [PDF]
Journal of Business Research, 2015 Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their loyalty to that program directly ...
Alejandro, Thomas Brashear +2 more
exaly +4 more sources
Loyalty Programs in the Sharing Economy: Optimality and Competition [PDF]
Performance Evaluation, 2018 Loyalty programs are important tools for sharing platforms seeking to grow supply. Online sharing platforms use loyalty programs to heavily subsidize resource providers, encouraging participation and boosting supply.
Bergen M. +8 more
core +6 more sources
Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs [PDF]
Journal of Consumer Behaviour, 2017 What type of reward attracts customers to loyalty programs? Given the increasing importance of loyalty programs, this question matters. Six sequential studies investigated whether monetary rewards universally attract people more than nonmonetary rewards.
Kamleitner, Bernadette +1 more
core +3 more sources
Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects [PDF]
, 2002 This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some ...
Bijmolt, T.H.A. +3 more
core +6 more sources
The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
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Loyalty program value: Give me more or treat me better? [PDF]
Mенаџмент у хотелијерству и туризму, 2021 Customer loyalty programs are frequently used by companies to establish and improve relationships with customers by providing them with rewards. Loyalty programs investigated in the literature focus mainly on tangible rewards and economic benefits ...
Kwiatek Piotr +2 more
doaj +1 more source
Unlocking the potential of loyalty programs in reference to customer experience with digital wallets [PDF]
Innovative Marketing, 2023 The emergence of digital technology has fundamentally transformed how businesses generate value for their customers. One of the critical components of this paradigm shift in digital transformation is improving customer experience, which benefits both ...
Vidushi Vatsa +2 more
doaj +1 more source
Loyalty programs in hospitality on the example of hotel Holiday Inn Suschevsky [PDF]
Turističko Poslovanje, 2021 This paper will present one of the basic aspects of the formation of constant priorities of the company - customer loyalty, on the example o f the hotel market in the Russian Federation.
Tošić Violeta +2 more
doaj +1 more source
The Introduction of Loyalty Programs for the Retail Industry
International Journal of Innovation in Marketing Elements, 2022 Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly.
jan Jarosz
doaj +1 more source