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Loyalty Programs Effectiveness [PDF]

Foundations of Management, 2011
Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program ...
Katarzyna Szczepańska, Patryk Gawron
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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

Foundations and Trends® in Marketing, 2011
Loyalty programs (LPs) have increased in popularity, and have been studied extensively in the academic literature with mixed findings. Therefore, we offer an overview of extant research on LPs. We derive generalizations on the effectiveness and best design of LPs, discuss conditions that mediate and moderate the effects of LPs on customer behavior and ...
Bijmolt, T.H.A., Dorotic, M., Verhoef, P.C.   +2 more
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The influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty

Creativity Studies
Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė, Asta Kyguolienė, Justinas Kisieliauskas   +2 more
doaj   +1 more source

The effects of frequent flyer programs in the airline industry on customer loyalty

Heritage and Sustainable Development, 2021
Customer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers.
Hande Sahin, Ali Osman Kusakci, Baboucarr Mbowe   +2 more
doaj   +1 more source

UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM

Jurnal Aplikasi Manajemen, 2023
loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels ...
Yudi Sutarso, Larasati Ayu Sekarsari, Aniek Maschudah Ilfitiah, Laila Saleh Martha   +3 more
doaj   +1 more source

THE APPLICATION OF BLOCKCHAIN TECHNOLOGY IN LOYALTY PROGRAMS [PDF]

Proceedings of the 19th International Conference on WWW/Internet, 2020
This study investigated a digital app (loyalz), which enables users in Switzerland to collect, redeem, and share loyalty points offered by multiple merchants. The question of particular interest in this context was whether a new service (Swiss Loyalty Scheme), which will also enable the peer-to-peer (P2P) exchange of loyalty points between users ...
Stallone, Valerio, Collenberg, Anja, Rüedlinger, Andreas, Wetzels, Martin, Klaas, Michael   +4 more
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The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]

, 2010
The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
core  

The Effectiveness of Loyalty Program Towards Customer Loyalty

Advances in Business Research International Journal, 2018
In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems occurs in loyalty program where the customers has a
Ainunnazlee Mohd Ali, Norafifa Arifin, Nadiah Maisarah Abdul Ghani, Nor Sara Nadia Muhamad Yunus, Mohammad Zaim Mohd Salleh   +4 more
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European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

The impact of customer involvement in airline loyalty programs: a multigroup analysis

Tourism & Management Studies, 2021
Loyalty programs (LPs) have been considered a key determining factor for the performance of many companies. Although the benefits, satisfaction, perceived functional value (PFV), and loyalty (BSPfvL) have been widely explored, few studies have attempted ...
Pablo Flôres Limberger , Lucimari Acosta Pereira, Tércio Pereira   +2 more
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