Results 11 to 20 of about 2,177,256 (261)
Business: Theory and Practice, 2023 The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed.
Syahmardi Yacob +4 more
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Guest Loyalty Programs of Chain Hotels: The Case of Turkey
Eurasian Journal of Economic and Business Studies, 2023 The increasing competition among companies has forced them to adopt new marketing methods and develop new strategies to retain customers. One such strategy is the use of loyalty program cards, which were initially used as a benefits program but have now ...
Ramazan Güzel +2 more
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Customer’s View and Experience with Loyalty Programs in the South Bohemia [PDF]
SHS Web of Conferences, 2020 The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs.
Stuchlý Jaroslav +2 more
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Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
Ihtifaz, 2018 This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha +2 more
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Blockchain-Based Loyalty Management System
Future Internet, 2023 Loyalty platforms are designed to increase customer loyalty and thus increase consumers’ attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and
André F. Santos +2 more
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AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
doaj +1 more source
Loyalty programs as a part of company’s marketing strategy
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in ...
Klára Mrkosová +2 more
doaj +1 more source
Motivation and consumer behaviour in the context of loyalty programs
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the ...
Klára Mrkosová +2 more
doaj +1 more source
The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction
Journal the Winners, 2021 The research aimed to explore the importance of loyalty programs to customer satisfaction and loyalty in digital business in Indonesia. The concept of theoretical development of the resource-advantage theory of competition and service-dominant logic was ...
Roymon Panjaitan
doaj +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources