Results 11 to 20 of about 8,378 (267)
Business: Theory and Practice, 2023 The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed.
Syahmardi Yacob +4 more
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Customer’s View and Experience with Loyalty Programs in the South Bohemia [PDF]
SHS Web of Conferences, 2020 The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs.
Stuchlý Jaroslav +2 more
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Blockchain-Based Loyalty Management System
Future Internet, 2023 Loyalty platforms are designed to increase customer loyalty and thus increase consumers’ attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and
André F. Santos +2 more
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Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
Ihtifaz, 2018 This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha +2 more
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Privacy-Preserving Loyalty Programs [PDF]
, 2015 Presented at the 9th DPM International Workshop on Data Privacy Management (DPM 2014, held on Sep. 10, 2014).
Alberto Blanco-Justicia +1 more
openaire +2 more sources
AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
doaj +1 more source
Loyalty programs as a part of company’s marketing strategy
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in ...
Klára Mrkosová +2 more
doaj +1 more source
The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction
Journal the Winners, 2021 The research aimed to explore the importance of loyalty programs to customer satisfaction and loyalty in digital business in Indonesia. The concept of theoretical development of the resource-advantage theory of competition and service-dominant logic was ...
Roymon Panjaitan
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Motivation and consumer behaviour in the context of loyalty programs
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the ...
Klára Mrkosová +2 more
doaj +1 more source
Loyalty programs: the vital safety feature for airlines to survive COVID-19 [PDF]
International Hospitality Review, 2022 Purpose – The airline industry has been severely impacted by COVID-19 due to widespread travel restrictions. Its current response is crucial to ensure continued operations after the global pandemic is resolved. One resource the airlines are leveraging is
Manuel E. Pascual, Lisa Nicole Cain
doaj +1 more source