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Effectiveness of Loyalty Programs
, 2021 With the steady growth of interest in loyalty programs by both retailers and consumers, creating the right program is more important than ever. However, with an increasing number of decisions and designs, adopting a loyalty program has never been more complex. This dissertation aims to provide a better understanding on loyalty programs, and consists of
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The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Binus Business Review, 2022 Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce.
Arta Moro Sundjaja +3 more
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Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic
Management şi Marketing, 2017 Loyalty programs are among the most frequently employed marketing tools used to minimize customer attrition rates. In this article, different aspects of consumer participation in loyalty programs for major product categories are analyzed with focus on ...
Formánek Tomáš, Tahal Radek
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Modern trends in sales: Phenomena of associated loyalty programs [PDF]
Anali Ekonomskog fakulteta u Subotici, 2015 The market competition which takes place between companies is based on the aspiration that each of them attracts a larger number of consumers, who choose to buy a specific product for their own reasons.
Jevtić Jelena
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Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [PDF]
مدیریت بازرگانی, 2019 Objective In general, loyalty and the effects of various customer loyalty programs have always been an important issue for the insurance industry, especially in the present economic condition which is full of recession and inflation in recent years in ...
Ali Mohamadi +2 more
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Creativity StudiesCompanies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė +2 more
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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
Foundations and Trends® in Marketing, 2011 Loyalty programs (LPs) have increased in popularity, and have been studied extensively in the academic literature with mixed findings. Therefore, we offer an overview of extant research on LPs. We derive generalizations on the effectiveness and best design of LPs, discuss conditions that mediate and moderate the effects of LPs on customer behavior and ...
Bijmolt, T.H.A. +2 more
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Loyalty Programs Effectiveness [PDF]
Foundations of Management, 2011 Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program ...
Katarzyna Szczepańska, Patryk Gawron
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The effects of frequent flyer programs in the airline industry on customer loyalty
Heritage and Sustainable Development, 2021 Customer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers.
Hande Sahin +2 more
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UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM
Jurnal Aplikasi Manajemen, 2023 loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels ...
Yudi Sutarso +3 more
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