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The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Binus Business Review, 2022 Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce.
Arta Moro Sundjaja +3 more
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인터넷쇼핑 상황에서 보상프로그램이 브랜드충성도에 미치는 영향에 관한 연구
Asia Marketing Journal, 2012 Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers` perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs ...
Ji Hern Kim, Hyun Mo Kang, M. Munkhbazar
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Effectiveness of loyalty programs [PDF]
, 2021 With the steady growth of interest in loyalty programs by both retailers and consumers, creating the right program is more important than ever. However, with an increasing number of decisions and designs, adopting a loyalty program has never been more ...
Bombaij, Nick
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The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]
, 2010 The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
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Modern trends in sales: Phenomena of associated loyalty programs [PDF]
Anali Ekonomskog fakulteta u Subotici, 2015 The market competition which takes place between companies is based on the aspiration that each of them attracts a larger number of consumers, who choose to buy a specific product for their own reasons.
Jevtić Jelena
doaj
Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic
Management şi Marketing, 2017 Loyalty programs are among the most frequently employed marketing tools used to minimize customer attrition rates. In this article, different aspects of consumer participation in loyalty programs for major product categories are analyzed with focus on ...
Formánek Tomáš, Tahal Radek
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Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [PDF]
مدیریت بازرگانی, 2019 Objective In general, loyalty and the effects of various customer loyalty programs have always been an important issue for the insurance industry, especially in the present economic condition which is full of recession and inflation in recent years in ...
Ali Mohamadi +2 more
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Loyalty programs: the vital safety feature for airlines to survive COVID-19 [PDF]
International Hospitality Review, 2022 Purpose – The airline industry has been severely impacted by COVID-19 due to widespread travel restrictions. Its current response is crucial to ensure continued operations after the global pandemic is resolved. One resource the airlines are leveraging is
Manuel E. Pascual, Lisa Nicole Cain
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Creativity StudiesCompanies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė +2 more
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The effects of frequent flyer programs in the airline industry on customer loyalty
Heritage and Sustainable Development, 2021 Customer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers.
Hande Sahin +2 more
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