Results 21 to 30 of about 299,336 (310)
The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction
Journal the Winners, 2021 The research aimed to explore the importance of loyalty programs to customer satisfaction and loyalty in digital business in Indonesia. The concept of theoretical development of the resource-advantage theory of competition and service-dominant logic was ...
Roymon Panjaitan
doaj +1 more source
Loyalty programs as a part of company’s marketing strategy
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in ...
Klára Mrkosová +2 more
doaj +1 more source
InShopnito: an advanced yet privacy-friendly mobile shopping application [PDF]
, 2014 Mobile Shopping Applications (MSAs) are rapidly gaining popularity. They enhance the shopping experience, by offering customized recommendations or incorporating customer loyalty programs. Although MSAs are quite effective at attracting new customers and
Boukayoua, Faysal +9 more
core +2 more sources
The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Binus Business Review, 2022 Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce.
Arta Moro Sundjaja +3 more
doaj +1 more source
Motivation and consumer behaviour in the context of loyalty programs
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the ...
Klára Mrkosová +2 more
doaj +1 more source
Loyalty programs: the vital safety feature for airlines to survive COVID-19 [PDF]
International Hospitality Review, 2022 Purpose – The airline industry has been severely impacted by COVID-19 due to widespread travel restrictions. Its current response is crucial to ensure continued operations after the global pandemic is resolved. One resource the airlines are leveraging is
Manuel E. Pascual, Lisa Nicole Cain
doaj +1 more source
Effectiveness of Loyalty Programs
, 2021 With the steady growth of interest in loyalty programs by both retailers and consumers, creating the right program is more important than ever. However, with an increasing number of decisions and designs, adopting a loyalty program has never been more complex. This dissertation aims to provide a better understanding on loyalty programs, and consists of
openaire +1 more source
Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic
Management şi Marketing, 2017 Loyalty programs are among the most frequently employed marketing tools used to minimize customer attrition rates. In this article, different aspects of consumer participation in loyalty programs for major product categories are analyzed with focus on ...
Formánek Tomáš, Tahal Radek
doaj +1 more source
Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [PDF]
مدیریت بازرگانی, 2019 Objective In general, loyalty and the effects of various customer loyalty programs have always been an important issue for the insurance industry, especially in the present economic condition which is full of recession and inflation in recent years in ...
Ali Mohamadi +2 more
doaj +1 more source
Modern trends in sales: Phenomena of associated loyalty programs [PDF]
Anali Ekonomskog fakulteta u Subotici, 2015 The market competition which takes place between companies is based on the aspiration that each of them attracts a larger number of consumers, who choose to buy a specific product for their own reasons.
Jevtić Jelena
doaj