Results 21 to 30 of about 395,075 (308)
Frontiers in Psychology, 2022 Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct ...
Xiaoyu Xu, Zhineng Hu
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UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM
Jurnal Aplikasi Manajemen, 2023 loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels ...
Yudi Sutarso +3 more
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The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity
Asia Marketing Journal, 2019 This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009).
Dae-Yun Park, Shijin Yoo
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PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Pelanggan toko online Pulvar.id di Shopee) [PDF]
, 2023 Pulvar.id Online Store focuses on instant beverage powder which is suitable for various types of drinks. Shopee and Pulvar.id online shop match because Shopee E-Commerce is here to connect buyers and sellers, besides that there are many benefits for ...
Adri, Yudha Eka Putra
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Jurnal Administrasi Bisnis, 2022 This paper analyzes marketing strategies to increase customer loyalty. Customer loyalty can be used as a measure of a customer's level of loyalty to a particular product or brand.
Puspa Ayu Aprillia Pudjianingrum +3 more
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Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
Ihtifaz, 2018 This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha +2 more
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Kanta-asiakasohjelman kehittäminen : case Crocs Stores Oy [PDF]
, 2014 Kanta-asiakkuuden tavoitteena on molemminpuolinen arvon tuottaminen asiakkaan ja yrityksen välillä. Tämän tutkimuksen tavoitteena on selvittää, millainen kanta-asiakasohjelma olisi toimeksiantajayrityksen kannalta toimivin.
Manninen, Mirka
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Blockchain-Based Sustainable Retail Loyalty Program
IEEE Access, 2023 This paper addresses the issue of sustainability in retail sales, where the composition of the products themselves, their production and packaging process, and their transport to the point of sale play an important role.
Lukas Mastilak +3 more
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Effectiveness of Loyalty Programs
, 2021 With the steady growth of interest in loyalty programs by both retailers and consumers, creating the right program is more important than ever. However, with an increasing number of decisions and designs, adopting a loyalty program has never been more complex. This dissertation aims to provide a better understanding on loyalty programs, and consists of
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Marketing management of customers loyalty [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The aim of the article is consideration of theoretical and methodical principles of development and practical application of customers’ loyalty programs which help to define the program choice criteria for a business. The results
M.N. Ivannikova
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