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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
Foundations and Trends® in Marketing, 2011 Loyalty programs (LPs) have increased in popularity, and have been studied extensively in the academic literature with mixed findings. Therefore, we offer an overview of extant research on LPs. We derive generalizations on the effectiveness and best design of LPs, discuss conditions that mediate and moderate the effects of LPs on customer behavior and ...
Bijmolt, T.H.A. +2 more
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Loyalty Programs Effectiveness [PDF]
Foundations of Management, 2011 Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program ...
Katarzyna Szczepańska, Patryk Gawron
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Jurnal Administrasi Bisnis, 2022 This paper analyzes marketing strategies to increase customer loyalty. Customer loyalty can be used as a measure of a customer's level of loyalty to a particular product or brand.
Puspa Ayu Aprillia Pudjianingrum +3 more
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Customer’s View and Experience with Loyalty Programs in the South Bohemia [PDF]
SHS Web of Conferences, 2020 The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs.
Stuchlý Jaroslav +2 more
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Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
Ihtifaz, 2018 This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha +2 more
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Blockchain-Based Sustainable Retail Loyalty Program
IEEE Access, 2023 This paper addresses the issue of sustainability in retail sales, where the composition of the products themselves, their production and packaging process, and their transport to the point of sale play an important role.
Lukas Mastilak +3 more
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Marketing management of customers loyalty [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The aim of the article is consideration of theoretical and methodical principles of development and practical application of customers’ loyalty programs which help to define the program choice criteria for a business. The results
M.N. Ivannikova
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Transportation Research Interdisciplinary PerspectivesGojek is one of the most popular ride-hailing companies in Indonesia. It has recently started innovations in developing its loyalty program; therefore, analyzing its impact on customer satisfaction and loyalty is an area that has the scope and need for ...
Fahira Anya Katili +2 more
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Evolution of loyalty programs offered to customers and investors
Financial Internet Quarterly, 2023 The subject of this study is loyalty programs. The aim of the article is to draw attention to loyalty in the current economy. The purpose of the article is to examine the evolution of loyalty programs offered to consumers and investors.
Dziawgo Danuta
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The Effectiveness of Loyalty Program Towards Customer Loyalty
Advances in Business Research International Journal, 2018 In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems occurs in loyalty program where the customers has a
Ainunnazlee Mohd Ali +4 more
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