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Motivation and consumer behaviour in the context of loyalty programs
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the ...
Klára Mrkosová +2 more
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Guest Loyalty Programs of Chain Hotels: The Case of Turkey
Eurasian Journal of Economic and Business Studies, 2023 The increasing competition among companies has forced them to adopt new marketing methods and develop new strategies to retain customers. One such strategy is the use of loyalty program cards, which were initially used as a benefits program but have now ...
Ramazan Güzel +2 more
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Gadjah Mada International Journal of Business, 2007 Investigations to determine whether program perceived value could influence program satisfaction, program card loyalty and store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practice. Accordingly,
Nor Asiah Omar +2 more
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The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity
Asia Marketing Journal, 2019 This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009).
Dae-Yun Park, Shijin Yoo
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Malaysian E Commerce Journal, 2020 Airlines business is a competitive industry, which pushes the airline company to make changes in its strategy to retain current customers or to get more customers.
Bayuaji Prasetyo, Triyono Arief Wahyudi
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UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM
Jurnal Aplikasi Manajemen, 2023 loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels ...
Yudi Sutarso +3 more
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Loyalty Programs Effectiveness [PDF]
Foundations of Management, 2011 Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program ...
Katarzyna Szczepańska, Patryk Gawron
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The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]
, 2010 The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
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Asia Marketing Journal, 2011 This study probes the effect of loyalty program on the customer retention based on the real transaction data(n=2,892) acquired from education service industry.
Ho Seong Jeon
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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
Foundations and Trends® in Marketing, 2011 Loyalty programs (LPs) have increased in popularity, and have been studied extensively in the academic literature with mixed findings. Therefore, we offer an overview of extant research on LPs. We derive generalizations on the effectiveness and best design of LPs, discuss conditions that mediate and moderate the effects of LPs on customer behavior and ...
Bijmolt, T.H.A. +2 more
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