Results 241 to 250 of about 2,177,256 (261)

Game on! How gamified loyalty programs boost customer engagement value

International Journal of Information Management, 2021
Linda Hollebeek, Kallol Das
exaly  

Loyalty programs as travel companions: Complementary service features across customer journey stages

Journal of Business Research, 2021
Lena Steinhoff
exaly  

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

International Journal of Research in Marketing, 2007
Harald van Heerde, Ale Smidts, Tammo Bijmolt   +2 more
exaly  

Customer–company identification and the effectiveness of loyalty programs

Journal of Business Research, 2015
Mark Groza
exaly  

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Journal of Business Research, 2020
Jiyoung Hwang, Laee Choi
exaly  

Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value

Journal of Travel and Tourism Marketing, 2015
Clark Hu
exaly  

Leveraging loyalty programs to build customer–company identification

Journal of Business Research, 2016
Mark Groza
exaly  

Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

Journal of Retailing and Consumer Services, 2012
Jesús Gutiérrez Cillán, Blanca García Gómez   +1 more
exaly  

Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain

Tourism Management, 2019
Jamie Murphy, Raija Komppula, Juho Pesonen   +2 more
exaly