Results 251 to 260 of about 2,177,256 (261)
Some of the next articles are maybe not open access.
Stockpiling Points in Linear Loyalty Programs
Journal of Marketing Research, 2015Valeria Stourm +2 more
exaly
Review of the theoretical underpinnings of loyalty programs
Journal of Consumer Psychology, 2011Conor M. Henderson +2 more
exaly
How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)
The Cornell Hotel and Restaurant Administration Quarterly, 2006Anna S. Mattila
exaly
Competing with loyalty: How to design successful customer loyalty reward programs
Business Horizons, 2019Mark Vandenbosch
exaly
Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs
Journal of Service Research, 2015Andreas Eggert, Lena Steinhoff
exaly
Loyalty programs and their impact on repeat-purchase loyalty patterns
International Journal of Research in Marketing, 1997Anne Sharp, Byron Sharp
exaly
Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
Journal of Marketing, 2009exaly
The effects of loyalty programs on customer lifetime duration and share of wallet
Journal of Retailing, 2007Lars Meyer-Waarden
exaly
Perceived benefits of loyalty programs: Scale development and implications for relational strategies
Journal of Business Research, 2010exaly