Results 261 to 270 of about 299,336 (310)

Loyalty programs in the pharmaceutical retail: the impact of a network loyalty program on the pharmacy loyalty

International Journal of Business Excellence, 2018
The paper aims to explore the role of network loyalty programs (LPs) in the pharmaceutical retail industry. A questionnaire, directed to the members of a network LP, was carried out in a community pharmacy, in order to test the various relationships in a conceptual model.
Helena Nobre, Catarina Rodrigues
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Loyalty Programs

Cornell Hospitality Quarterly, 2009
Compared to hotel frequent-guest programs, airline frequent-flyer programs have gained not only more membership but greater penetration of key groups of travelers, notably, business travelers and high-income, high-frequency travelers. Based on a survey of 287 guests at nine hotels in Seattle, Washington, airline loyalty programs have gained ...
Frederick Dekay, Rex S. Toh, Peter Raven
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Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty

Journal of Relationship Marketing, 2013
The purpose of our study was to examine the interrelationship among the perceived benefits of retail loyalty programs (i.e., monetary savings, exploration, entertainment, recognition, social benefits), program loyalty, and customer loyalty within the context of apparel retailing.
Hye-Young Kim, Ji Young Lee, Dooyoung Choi, Juanjuan Wu, Kim K. P. Johnson   +4 more
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Customer loyalty and customer loyalty programs

Journal of Consumer Marketing, 2003
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D. Uncles, Grahame R. Dowling, Kathy Hammond   +2 more
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Blockchain Technology In Loyalty Program Applications

Proceedings of the 2022 International Conference on Big Data, IoT, and Cloud Computing, 2022
Loyalty programs provide income to the user as a result of their expenditures. It helps businesses if the customer ensures continuity. A loyalty program is based on the bilateral relationship between the customer and the business. It is important to be sure of the reliability of this bilateral relationship and to be able to follow it.
Bozkurt,H.I., Hekimoğlu, Mustafa, Gemici,S., Yucekaya,A., Hekimoglu,M.   +4 more
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Privacy-aware loyalty programs

Computer Communications, 2016
Abstract Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers’ preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of ...
Alberto Blanco-Justicia, Josep Domingo-Ferrer   +1 more
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Consequences of customer loyalty to the loyalty program and to the company

Journal of the Academy of Marketing Science, 2011
Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty program, yet little is known about the consequences of these two types of loyalty.
Evanschitzky, H., Ramaseshan, Balasubramani, Woisetschläger, D., Richelsen, V., Blut, M., Backhaus, C.   +5 more
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The role of loyalty programs in behavioral and affective loyalty

Journal of Consumer Marketing, 2006
PurposeThe aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.Design/methodology/approachResearch data were taken from a survey carried out on 750 customers from a Spanish supermarket chain. Several ANOVAs are employed
Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán   +2 more
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LOYALTY PROGRAMS AND CONSUMER LOYALTY

sj-economics scientific journal, 2018
The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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Transitioning loyalty programs

International Journal of Contemporary Hospitality Management, 2015
Purpose– The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials.
John T Bowen, Shiang-Lih Chen McCain
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