Results 71 to 80 of about 469,324 (301)
Le luxe publié au dix-huitième siècle : questions de formes
L'Atelier du CRH, 2011 Among the many eighteenth-century works on luxury, two stand out for their striking resemblances: Le comte de Valmont by Gérard and Le monarque accompli by Lanjuinais, both published in 1774. Both criticize luxury by referring to the same quotations, the
Audrey Provost
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Exposure to unattainable luxury: effects on materialistic goal pursuit [PDF]
, 2012 This paper investigates the influence of exposure to (unattainable) luxury on consumers’ materialistic and extrinsic goal pursuit. We show that exposure to luxury may produce very different effects depending on whether a person feels that (s)he is able ...
Lens, Inge +2 more
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Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment
Administrative SciencesThe automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the
Abílio Bragança Milheiro +4 more
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Status, Votive Luxury, and Labour: The Female Rapper’s Delight
Fashion Studies, 2019 Rap and luxury fashion form hip hop’s most unshakable couple. However, female rappers appear to have a more difficult time acquiring and manipulating luxury fashion.
Nigel Lezama
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Luxury and Wealth Accumulation. [PDF]
This paper develops a model of luxury goods by incorporating weakly non-separable, recursive preferences. In a two-good framework, a quasi-luxury is de ned as a good whose marginal rate of substitution is increasing in wealth.
Ikeda, S.
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The importance of dream in advertising: luxury versus mass market [PDF]
, 2018 Luxury companies typically follow managerial approaches that differ from those of mass market companies and, in particular, their marketing strategies are based on opposite tactics.
Amatulli, Cesare +3 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source
Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing
Tržište, 2019 Purpose – Marketing literature considers scarcity a mechanism that increases the desirability of the offer and an inherent attribute of luxury products. This market needs to capture the millennial segment.
Javier F. de la Ballina +1 more
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A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS [PDF]
On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes.
Fotea Ioan S. +3 more
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