Results 61 to 70 of about 86,183 (295)
This article deals with this literature gap, particularly analysing two pricing strategies that appear very interesting in the luxury market because they apparently seem in contrast with the nature of luxury pricing: price lining and odd even ...
AIELLO, GAETANO +2 more
core
In this research, we argue that studying luxury consumption in China should not be limited to Chinese consumers who buy global luxury brands. Competitions are rising among Chinese luxury brands.
Jin, Ting, Thaichon, Park, Shao, Wei
core +1 more source
ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani +6 more
wiley +1 more source
Le luxe publié au dix-huitième siècle : questions de formes
Among the many eighteenth-century works on luxury, two stand out for their striking resemblances: Le comte de Valmont by Gérard and Le monarque accompli by Lanjuinais, both published in 1774. Both criticize luxury by referring to the same quotations, the
Audrey Provost
doaj +1 more source
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
Status, Votive Luxury, and Labour: The Female Rapper’s Delight
Rap and luxury fashion form hip hop’s most unshakable couple. However, female rappers appear to have a more difficult time acquiring and manipulating luxury fashion.
Nigel Lezama
doaj +1 more source
The only this luxury is the luxury of human communication
.
A. K. Mamedov +3 more
openaire +2 more sources
This research investigates the distinct characteristics of Kuwaiti heritage in the context of textile and fashion accessories. Moreover, it addresses how these characteristics can be used in the creation of new contemporary designs that reflect Kuwaiti ...
Jafar, Muna
core +1 more source
Luxury Marketing and Sustainability in the South Asian Context
The purpose of this chapter is to provide an overview of sustainability in the luxury marketing sector among brand managers, scholars, policymakers, journalists, and academics in the South Asian context.
Thaichon, Park +4 more
core +1 more source
ABSTRACT Environmental management accounting (EMA) is increasingly recognised as essential for carbon governance, accountability and net zero transitions, yet research has overlooked how sustainability is negotiated within mission‐driven but commercially exposed service organisations such as private hospitals in developing economies, a sector often ...
M. M. Swalih, Ronita Ram, Edward Tew
wiley +1 more source

