Results 61 to 70 of about 24,807 (267)

A phenomenological study of luxury among teenage girls: Birjand city [PDF]

مطالعات زن و خانواده
Objective: Luxury-seeking, as a subtle social issue, may not have direct and immediate consequences, but it gradually infiltrates individual, familial, and social dimensions, influencing the attitudes and identities of adolescent girls in a way that ...
Mohammad ali Talebi, Ayda Gholami moghadam, Nazanin Ghaffari, Fateme Nooranifar, Zahrasadat Farimane   +4 more
doaj   +1 more source

How Can Eco‐Friendly Products Be Marketed Effectively? Evidence From a Multinational Study on the Intention–Behaviour Gap for Smartphones Made With Eco‐Friendly Substitute Materials

Business Strategy and the Environment, EarlyView.
ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani, Eri Nakamura, Fumikazu Morimura, Yumi Nakamori, Tsugio Watanabe, Daisuke Furuta, Tomoya Mizuta   +6 more
wiley   +1 more source

Women Are Eco‐Friendly, so Are They From Venus? Exploring Green‐Feminine Stereotyping and Green Gender Gap

Business Strategy and the Environment, EarlyView.
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska, Waheed Akbar Bhatti, Andreea Bujac   +2 more
wiley   +1 more source

Environmental Management Accounting in Private Hospitals: Navigating Competing Strategic Priorities for Sustainable Decision‐Making

Business Strategy and the Environment, EarlyView.
ABSTRACT Environmental management accounting (EMA) is increasingly recognised as essential for carbon governance, accountability and net zero transitions, yet research has overlooked how sustainability is negotiated within mission‐driven but commercially exposed service organisations such as private hospitals in developing economies, a sector often ...
M. M. Swalih, Ronita Ram, Edward Tew
wiley   +1 more source

The effect of advertising on brand attitudes and perceived brand value: the case of South African township youth luxury brand choices. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2017
The purpose of the study was to investigate the effect of advertising on brand attitudes and perceived brand value. A field study was conducted in four South African townships namely, Alexandra, Soweto, Kagiso and Vosloorus in the Gauteng Province, where
Khensane Nkomo, Lebogang Mototo , Tinashe Chuchu   +2 more
doaj  

Luxury wine: analyzing motivations of luxury wine buyers in the US market

Apstract: Applied Studies in Agribusiness and Commerce, 2019
The purpose of this research study was to describe motivations and demographics of luxury wine buyers in the US market. An online survey was completed by 1081 US wine consumers, of which 473 were designated to be luxury buyers based on price spent on ...
Liz Thach, Janeen Olsen
doaj   +1 more source

Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases

Business Strategy and the Environment, EarlyView.
ABSTRACT Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices.
John Thøgersen, Darius‐Aurel Frank, Jessica Aschemann‐Witzel   +2 more
wiley   +1 more source

The Communication of Luxury: A Semiotic Analysis of a Luxury Brand’s Perfume Commercial [PDF]

Polish Journal of English Studies, 2018
This study explores the mode of communication of luxury in the case of Chanel. It includes a review of theories regarding the cultural concept of luxury.
Brygida Hurek
doaj  

What Do We Know About Scope 3 Emissions in Small‐ and Medium‐Sized Enterprises? Mapping Current Knowledge and Advancing a Theory–Practice‐Oriented Framework

Business Strategy and the Environment, EarlyView.
ABSTRACT Although SMEs comprise over 90% of firms globally, research on their engagement with Scope 3 (value‐chain) greenhouse gas emissions remains limited. This PRISMA‐guided systematic review synthesises 49 SME‐relevant studies to develop a theory‐informed, practice‐oriented framework for more credible and sustained Scope 3 engagement.
Chidinma Uchendu, Okechukwu Okorie, Fatemeh Khosravi, Stuart Connop, Hebba Haddad, Mike Medas   +5 more
wiley   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source