Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The drive and appeal of luxury designer products has fuelled consumer desire for luxury designer brands and their counterfeit versions.
Juggessur, Joshie
core +5 more sources
Navigating the High Jewelry Industry’s Future: Sustainability and Brand Diversification
BusinessesThe article addresses key challenges and opportunities within the high jewelry industry. It explores how brands can target sustainability and diversification demands by consumers from the supply side.
Jens Kai Perret +2 more
doaj +1 more source
Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing
Tržište, 2019 Purpose – Marketing literature considers scarcity a mechanism that increases the desirability of the offer and an inherent attribute of luxury products. This market needs to capture the millennial segment.
Javier F. de la Ballina +1 more
doaj +1 more source
Refinement of the brand luxury index
, 2011 The market for luxury brands has been growing substantially over the last two decades with companies reporting record sales of up to €20 million in 2009.
Miller, Kenneth E. +2 more
core
Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices.
John Thøgersen +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Although SMEs comprise over 90% of firms globally, research on their engagement with Scope 3 (value‐chain) greenhouse gas emissions remains limited. This PRISMA‐guided systematic review synthesises 49 SME‐relevant studies to develop a theory‐informed, practice‐oriented framework for more credible and sustained Scope 3 engagement.
Chidinma Uchendu +5 more
wiley +1 more source
Les marques de luxe comme acteurs du pouvoir urbain
Géographie et CulturesHow does the production of cultural spaces reveal the power relations that luxury fashion houses maintain with urban actors? How do these firms construct and assert their power in Western cities?
Sandra Biondo
doaj +1 more source
‘Eye-Like Radiance’: The Depiction of Gemstones in Roman Wall Painting
Arts, 2019 The study of ornament in Greek and Roman art has been the focus of increasing scholarly interest over the last decade, with many publications shedding new light on the dynamics of ornatus in antiquity, and the discourses that shaped and situated it ...
Ruth Allen
doaj +1 more source
The success of luxury brands in Japan and their uncertain future [PDF]
The Japanese are the world?s largest individual consumers of luxury brands and form the second largest market for luxury goods after the US. The Japanese were the driving force behind the exponential growth of the European luxury industry and the ...
Ronald J. Degen
core
Managing Sustainable Luxury and Digitalization: Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business [PDF]
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and ...
Schultz, Mario D., Seele, Peter
core +1 more source