Results 91 to 100 of about 80,251 (303)
Fashion films as a new communication format to build fashion brands
Communication & Society (Formerly Comunicación y Sociedad), 2016 The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences.
Paloma Díaz Soloaga +1 more
doaj +1 more source
The impact of price display on perceptions of luxury: a masstige perspective
, 2014 Based on two experimental studies in which college students participated, this paper investigates the impact of price display in the luxury sector on low-end brands perceived luxury and attitude.
Delécolle, Thierry +2 more
core +1 more source
Social Media’s impact on Intellectual Property Rights [PDF]
, 2017 This is a draft chapter. The final version is available in Handbook of Research on Counterfeiting and Illicit Trade, edited by Peggy E. Chaudhry, published in 2017 by Edward Elgar Publishing Ltd, https://doi.org/10.4337/9781785366451.
Cesareo, Ludovica +2 more
core +2 more sources
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The fashion industry plays a key role towards global sustainability goals, yet remains among the most sustainability‐impacting sectors. Since 2020, several disruptions—including the Covid‐19 pandemic, geopolitical instability, and ambitious sustainability policies—have dramatically reshaped how consumers interact with fashion. In response, the
Chiara Marinelli
wiley +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Corporate social responsibility (CSR) has undergone continuous expansion across industries, yet its intellectual evolution and cross‐sectoral linkages remain insufficiently understood. This study provides a comprehensive, data‐driven assessment of CSR's developmental trajectories by analyzing 3314 Web of Science articles using key‐route main ...
Wei‐Hao Su +2 more
wiley +1 more source
The Business of Luxury Brands: Luxury Car Brand Relationship
, 2016 The focus of this chapter is to provide scientific evidence of luxury businesses operating in a competitive global market, leading to further research opportunities within the involved companies. The aims of this chapter are to: (i) provide an overview of luxury brand businesses based on previous studies and secondary data; (ii) report on a study of ...
GIACOSA, Elisa +3 more
openaire +1 more source
Volume 3.0: Centre for Sustainable Fashion: tactics for change [PDF]
, 2009 Documenting the debates raised at the Fashioning the Future Summit, a milestone event run by the CSF in October 2008, and strategising to propose new possibilities for the fashion sector which minimise the negative social, environmental and cultural ...
Baldwin, Nina +2 more
core
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This research focuses on the connection between ESG (Environmental, Social, and Governance) factors and financial performance in the fashion industry, grounded on stakeholder theory and signaling theory as its theoretical foundations. By examining 1144 firm‐year observations from 194 publicly listed companies in 24 countries (2013–2023), the ...
Samantha Barresi, Michele Bertoni
wiley +1 more source
In the lap of luxury: Consumer conversation concerning online advertisements of luxury brands
South African Journal of Business Management, 2011 While branding is an area that is extensively studied in the marketing literature, there is a noticeable lack of attention to the study of luxury brands, and even more so from an online perspective.
M. Reyneke
doaj +1 more source
Effects of Stores' Environmental Components on Chinese Consumers' Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches. [PDF]
Front Psychol, 2022 Yang S +6 more
europepmc +1 more source