Results 121 to 130 of about 80,251 (303)
Boston Hospitality Review: Spring 2013 [PDF]
Lodging Update: Providence, Rhode Island by Rachel Roginsky and Matthew Arrants -- Brand Heritage and Heritage Tourism by Bradford Hudson -- Te Front Desks of Boston by Michael Oshins -- Defining the New Luxury: Perspectives from Industry Leaders by ...
Arrants, Matthew +6 more
core +1 more source
Luxury brands increasingly adopt sustainability messages to enhance ethical legitimacy, yet such initiatives often serve symbolic rather than transformational purposes. This research examines how green marketing in luxury branding paradoxically increases
Zhijun Li +4 more
doaj +1 more source
Sustainability and Fashion Brands a Pact for Eco-Luxury [PDF]
The fashion industry is becoming increasingly more important in world economies. Not for nothing is it one of the industries that, despite the crisis, has continued to grow and generate profits.
Aparicio Bernabéu, Elena +1 more
core
Healing Beams: Radiation and Radiotherapy in Novels, Poems, Music, Film, Painting
Radiation and radiotherapy are perceived by patients and the general public as mysterious, dangerous and healing. The image of radiation and radiotherapy can be analysed by studying novels, poems, music, film and painting. Our paper reviews how radiation and radiotherapy are perceived by patients, the general public, as reflected in various art genres.
Ad A. Kaptein +3 more
wiley +1 more source
Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
core
Is the luxury industry really a financier’s dream ? [PDF]
Although modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analysts’ and media attention. Why would this sector receive a share of attention much bigger than its actual weight?
Kapferer, Jean-Noël, Tabatoni, Olivier
core
Boron availability and fertilizer response of maize in soils from sub‐Saharan Africa
Abstract Background and aims Low boron (B) availability is associated with strongly weathered, coarse‐textured, and low organic matter soils, widespread in sub‐Saharan Africa (SSA). It is unknown to what extent B fertilization can increase maize yields in SSA.
Mirjam S. Breure +5 more
wiley +1 more source
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products [PDF]
This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs.
Alberto Maydeu Olivares +3 more
core
Social media marketing in Italian luxury fashion [PDF]
Industries nowadays have been comfortable with the incorporation of social media to their marketing strategy. Italy has been known as a major center of the European fashion industry, a sector that is also following the social media marketing trends. This
Ananda, Artha Sejati +2 more
core
ABSTRACT Background Marginal water sources, such as wastewater, have been proposed as the basis for hydroponic nutrient solutions to improve the resource efficiency of greenhouse‐based tomato production. Such water sources are often low in plant‐available nutrient concentrations, and uptake and use efficiency of these nutrients may vary widely among ...
Theresa Detering +2 more
wiley +1 more source

