Results 11 to 20 of about 80,251 (303)
The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]
, 2018 En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene +2 more
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Personalization, customization and bespoke: Increasing the product offer [PDF]
, 2018 It could be said that true luxury products are defined through skill, connoisseur- luxury ship, rarity, craftsmanship and innovation. Luxury brands on the other hand are customization defined by illusions of luxury, fashion, authenticity, lifestyle ...
Borstrock, Shaun
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Frontiers in Psychology, 2020 Chinese consumers’ lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a “fear of missing out” (FoMO).
Inwon Kang, Xue He, Matthew Minsuk Shin
doaj +1 more source
They are not all same: variations in Asian consumers' value perceptions of luxury brands [PDF]
, 2015 Asian markets are steadily becoming key growth regions for luxury brands. However, despite the growth, many luxury brand firms are unable to obtain the desired economic returns through their marketing strategies in Asia. Often these firms treat consumers
A O′Cass +39 more
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Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? [PDF]
, 2020 To enhance brand performance and to protect original brands from the unprecedented upsurge of counterfeits, marketers are continuously looking for effective anti-counterfeiting methods.
Bian, Xuemei, Haque, Sadia
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Country of origin effect on luxury brands evaluation: an experimental study
Internext: Revista Eletrônica de Negócios Internacionais, 2014 This study investigates the country of origin effect in luxury brands evaluation, theory that concerns the stereotype developed in the mind of consumers from a negative or positive image of the country where the product was manufactured, influencing ...
Andrea Kassouf Pizzinatto +3 more
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Управленец, 2021 In the age of consumption, customers prefer high-quality and exclusively designed luxury brands. This trend is based on a variety of reasons, such as the manifestation of status and wealth, as well as positive emotions and symbolic power created by these
Esra Özkan Pir, Evrim Derinözlü
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Customer commitment to luxury brands : antecedents and consequences [PDF]
, 2015 The intensifying competition in the luxury sector necessitates the need for managers to identify the factors underpinning customers' commitment to a luxury brand.
Adams +62 more
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Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan [PDF]
, 2015 Purpose - Against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries, this paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan. Design/
Chaney, Isabella +4 more
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Cogent Psychology, 2021 This study examines the underlying mechanisms for predicting luxury purchase intentions in the context of an emerging market. The authors propose a conceptual model that tests the predictive role of culture and the mediating effect of individual values ...
Ayanda Zici +3 more
doaj +1 more source