Results 271 to 280 of about 80,251 (303)

Luxury Brand Development

Marketing Review St. Gallen, 2012
openaire   +2 more sources

African Luxury Branding

2022
openaire   +1 more source

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

LUXURY BRAND COMMUNICATION

2020
openaire   +1 more source

Branding Luxury Travel

2022
openaire   +1 more source

Designing Luxury Brands

2018
openaire   +2 more sources

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Luxury Fashion Branding

2007
openaire   +1 more source

LUXURY BRAND MANAGEMENT

2020
openaire   +1 more source

Customer engagement with tourism social media brands

Tourism Management, 2017
Paul Harrigan, Uwana Evers, Morgan Miles
exaly