Results 21 to 30 of about 80,251 (303)
Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
, 2017 British and to a lesser extent, American luxury brands have played an important, if somewhat marginal, role in the international luxury fashion and accessories sector for some considerable time. Often these brands are long-established leaders in their field and their excellence readily acknowledged, for example Burberry was established in 1856, while ...
Doyle, Stephen, Moore, Christopher
openaire +1 more source
Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
core +2 more sources
Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia
Media Ekonomi dan ManajemenThis study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years
Teresia Debby +4 more
doaj +1 more source
The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Asian Journal of Technology Management, 2017 . The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high ...
Fitri Aprilianty +1 more
doaj +1 more source
Media Ekonomi dan Manajemen, 2023 In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury
Endy Gunanto Marsasi, Asih Dewi Yuanita
doaj +1 more source
Luxury Goods Marketing Strategies from the Perspective of Consumer Psychology [PDF]
SHS Web of ConferencesIn the digital age, consumers’ perceptions and purchasing behaviors have suddenly shifted. This article analyzes the development path of luxury marketing strategies in the digital age.
Liu Yuxuan, Meng Yaxuan
doaj +1 more source
, 2017 As músicas do gênero funk ostentação vêm ganhando destaque na mídia brasileira. Suas letras carregam os nomes de diversas marcas de grifes nacionais e internacionais, e direcionam para o consumo dessas marcas globalizadas com o intuito de vender um ...
Constante, Robson da Silva +1 more
core +2 more sources
Microplastics from Wearable Bioelectronic Devices: Sources, Risks, and Sustainable Solutions
Advanced Functional Materials, EarlyView.Bioelectronic devices (e.g., e‐skins) heavily rely on polymers that at the end of their life cycle will generate microplastics. For research, a holistic approach to viewing the full impact of such devices cannot be overlooked. The potential for devices as sources for microplastics is raised, with mitigation strategies surrounding polysaccharide and ...
Conor S. Boland
wiley +1 more source
Boron deficiency responses in maize (Zea mays L.) roots
Journal of Plant Nutrition and Soil Science, EarlyView., 2023 Abstract Background Boron (B) is an essential micronutrient for plants. Dicot plants respond to insufficient B supply by altering root architecture and root hair growth. How root systems of rather low‐B demanding monocot species such as maize (Zea mays L.) respond to B deficiency in terra has not been experimentally resolved, yet.
Manuela Désirée Bienert +5 more
wiley +1 more source
Advanced Materials, EarlyView.Glass, historically valued for its purity and durability, has long inspired artists and societies. This article introduces the concept of “Archeo‐Inspiration”, drawing on cultural and historical contexts of glass to guide future material innovations.
Eva von Contzen +3 more
wiley +1 more source