Results 131 to 140 of about 210,565 (309)
Inequality, Nonhomothetic Preferences, And Trade: A Gravity Approach [PDF]
We construct the first direct classification of goods as luxuries or necessities that is compatible with international trade data. We then use it to test an idea that has not been tested directly in the literature: countries income distributions are ...
Devashish Mitra +2 more
core
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
Psychology &Marketing, EarlyView.ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki +2 more
wiley +1 more source
Promoting a green luxury product to belong or to stand out: a concept comparison test approach
Journal of Business Economics and ManagementLiterature on luxury products reveals that product promotion involves two status-signaling goals as psychological mechanisms of social adaptation: the value-expressive function (to stand out: status enhancement) and the social-adjustive function (to be ...
Humberto Fuentes +2 more
doaj +1 more source
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
The Crimes of Fashion: The Effects of Trademark and Copyright Infringement in the Fashion Industry [PDF]
, 2011 Counterfeits of designer merchandise continue to be made and sold throughout the world causing drastic social and economic outcomes everywhere. Despite the illegality of manufacturing and distributing counterfeit goods, this business has far-reaching ...
Marcelo, Carolyn
core
The toilet: unmentionable humanitarian object or luxury good?
Field Actions Science Reports, 2020 Sanitation practices and infrastructures vary across the world, yet the perceived imperative to separate ourselves from our own bodily waste is universal, based on understandings of public health and cultural taboos associated with all ‘waste’, that which reflects loss of value and potential contagion*.
Thieme, Tatiana, Koszmovszky, Justin De
openaire +3 more sources
Psychology &Marketing, EarlyView.ABSTRACT AI‐driven personalization now structures search, recommendation, pricing, and service across the consumer journey, heightening a core dilemma: maximizing relevance and efficiency without compromising autonomy and trust. This article advances a capability‐based account of responsible personalization.
Yu‐Ming Hsu
wiley +1 more source
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, EarlyView.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun +3 more
wiley +1 more source