Results 161 to 170 of about 610,621 (299)

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva   +4 more
wiley   +1 more source

Refinement of the brand luxury index

open access: yes, 2011
The market for luxury brands has been growing substantially over the last two decades with companies reporting record sales of up to €20 million in 2009.
Miller, Kenneth E.   +2 more
core  

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang   +2 more
wiley   +1 more source

Inkjet-Printed Physical Unclonable Functions For Secure Authentication. [PDF]

open access: yesSmall
Sargeni R   +5 more
europepmc   +1 more source

The Consumption Function of Luxury Goods

open access: yes, 2009
The goal of this thesis will be to formulate an economic model that exposes the relationship between consumption of luxury goods and selected factors which includes advertising, disposable income, interest rate, price index and stock premium. By building the Multiple Linear Regressions model to formulate the consumption function and using the Ordinary ...
openaire   +1 more source

Can Luxury Go Online? An Investigation on E-Commerce Potentialities for the Luxury Goods Industry in Taiwan

open access: yes, 2007
Luxury is a fascinating yet controversial concept, attracting consumers for its aura of exclusivity and generating billions of dollars even in times of deep economic recession.
Milano, Cecilia, 米莉雅
core  

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

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