Results 281 to 290 of about 610,621 (299)
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Revamping luxury : mass customization applied to the luxury goods market

2009
This thesis seeks to understand how the crisis has impacted the definition of luxury goods in the mind of consumers and the implications this has for luxury goods companies. It also aims to present Mass Customization as one solution to this shift in ideals and as means for companies to form deeper connections with consumers thereby creating a more ...
openaire   +1 more source

First-Class Airline Travellers' Perception of Luxury Goods and Its Effect on Loyalty Formation

Current Issues in Tourism, 2017
Jinsoo Hwang, Sunghyup Sean Hyun
exaly  

Brand Building: Luxury Leather Goods Brands Anatomized

Journal of Global Fashion Marketing, 2012
Jonas Hoffmann, Ivan Coste-Manière
exaly  

Determining Consumer Purchase Intentions Toward Counterfeit Luxury Goods in Malaysia

Asia Pacific Management Review, 2016
Salmi Mohd Isa, Yen-Nee Goh
exaly  

Consumption Practices of Counterfeit Luxury Goods in the Italian Context

Journal of Brand Management, 2009
Simona Romani   +2 more
exaly  

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