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Revamping luxury : mass customization applied to the luxury goods market
2009This thesis seeks to understand how the crisis has impacted the definition of luxury goods in the mind of consumers and the implications this has for luxury goods companies. It also aims to present Mass Customization as one solution to this shift in ideals and as means for companies to form deeper connections with consumers thereby creating a more ...
openaire +1 more source
First-Class Airline Travellers' Perception of Luxury Goods and Its Effect on Loyalty Formation
Current Issues in Tourism, 2017Jinsoo Hwang, Sunghyup Sean Hyun
exaly
Brand Building: Luxury Leather Goods Brands Anatomized
Journal of Global Fashion Marketing, 2012Jonas Hoffmann, Ivan Coste-Manière
exaly
The Consumer Behavior of Luxury Goods: A Review and Research Agenda
Journal of Strategic MarketingJustin Paul
exaly
Determining Consumer Purchase Intentions Toward Counterfeit Luxury Goods in Malaysia
Asia Pacific Management Review, 2016Salmi Mohd Isa, Yen-Nee Goh
exaly
Consumption Practices of Counterfeit Luxury Goods in the Italian Context
Journal of Brand Management, 2009Simona Romani +2 more
exaly

