Results 51 to 60 of about 3,570 (165)
Counterfeit Craze: Why Gen Z is Buying Fake Products?
Journal of Indonesian Economy and Business‘Authentic’ and ‘fake’ are two adjectives that both luxury brands and policymakers need to pay attention to every day, especially in the age of technology, where purchasing and producing goods become increasingly convenient, leading to more complex ...
Viet Quoc Cao, Nhung Trinh, Mai Nguyen
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WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 [PDF]
Management & Marketing, 2012 The first questions that all scientists address when approaching a new domain are related to how well studied is the field, who and what has studied. The answers help them establish their personal areas of interest and contribution.
Raluca CIORNEA +3 more
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Consumers' taste for rarity drives sturgeons to extinction
Conservation Letters, 2008 The international market for luxury goods puts pressure on many wildlife species, with potentially irreversible consequences for many of them. Although classical economic theory suggests that trade alone would not drive a rare species to extinction, in ...
Agnès Gault +2 more
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Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
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The Effect of CSR Activities of Luxury Goods on Brand Value of Luxury Goods
A Journal of Brand Design Association of Korea, 2014 null 진용주, null 유재웅
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The toilet: unmentionable humanitarian object or luxury good?
Field Actions Science Reports, 2020 Sanitation practices and infrastructures vary across the world, yet the perceived imperative to separate ourselves from our own bodily waste is universal, based on understandings of public health and cultural taboos associated with all ‘waste’, that which reflects loss of value and potential contagion*.
Thieme, T, De Koszmovszky, J
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Promoting a green luxury product to belong or to stand out: a concept comparison test approach
Journal of Business Economics and ManagementLiterature on luxury products reveals that product promotion involves two status-signaling goals as psychological mechanisms of social adaptation: the value-expressive function (to stand out: status enhancement) and the social-adjustive function (to be ...
Humberto Fuentes +2 more
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The Counterfeit Market and the Luxury Goods [PDF]
, 2020 Amélia Maria Pinto da Cunha Brandão +1 more
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