Results 251 to 260 of about 832,226 (303)

The Portuguese Luxury Wine Market

2020
Wine has been a part of human history for thousands of years, serving both social and religious roles. Just a few centuries ago, it became possible to store wine in good conditions, allowing it to be bottled and aged, which created a luxury product, consumed as a token of prestige.
Nuno Metello de Nápoles, Helena Nobre, Raquel Meneses   +2 more
openaire   +1 more source

Luxury market and holistic marketing: The case of luxury hotels

Estudos do ISCA, 2014
No atual contexto económico de crise, o mercado de luxo conseguiu cresceu, porque muitos dos clientes de luxo mantêm o poder financeiro e conservam a sua ambição por luxo. No entanto, num mercado caracterizado por intensa concorrência não é suficiente ter uma marca forte, é imprescindível acrescentar valor e o marketing holístico pode contribuir ...
Filipe, Sandra, Simões, Dora, Figueiredo, Carolina   +2 more
openaire   +1 more source

Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic

Journal of Current Issues & Research in Advertising
This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement ...
Jiayi Huang, Peng Zhou
semanticscholar   +1 more source

Role of Multisensory Marketing of Bath Amenities in Luxury Hotel Customers' Perceived Value

The international journal of tourism research
The popularity of sensory marketing has piqued the interest of luxury service providers in designing service environments to stimulate the senses of customers seeking a unique luxury experience. Providing high‐quality hotel products allows an opportunity
Jungkun Park, Jeewoo Yun, Jiseon Ahn
semanticscholar   +1 more source

Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion

Journal of Global Fashion Marketing
This study systematically reviews all academic articles published in the Journal of Global Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and analyze trends in fashion marketing research over the last 13 years, including the
Eunju Ko, Chiara Murgia
semanticscholar   +1 more source

Professors of marketing: Necessary luxuries?

Business Horizons, 1979
42 Does the marketing professor make a contribution to society? Is the marketing professor a social necessity or a disposable luxury? Aside from reducing unemployment by keeping students out of the labor market, does the professor provide any service that could not be provided better by someone else?
openaire   +1 more source

Luxury and Fashion Marketing: A New Wave in the Sea of Marketing

Asian Journal of Management
Purpose of the study: The purpose of the study is to present a systematic literature review pertaining to luxury and fashion marketing, how the brands are influencing customers in purchasing in this regard authors have made an humble attempt to trace out
Jyothi Kudapali, S. S., A. Gouda
semanticscholar   +1 more source

Luxury brand marketing – The experience is everything!

Journal of Brand Management, 2009
Although the definition of a ‘luxury’ brand is open for debate, the natural evolution of luxury, with luxury brands first being adopted by the affluent and wealthy before inevitably being translated and reinterpreted down to mass markets, raises new challenges for marketing strategists.
Glyn Atwal, Alistair Williams
openaire   +1 more source

Marketing Management of Luxury Providers

2020
Keiko Kirihara and Marc Aeberhard discuss the role of globalization versus regionalization on the one hand, but also the importance of luxury brands and their influence on purchasing decisions in comparison to the consumer goods industry and tourism on the other hand, taking into account sociocultural factors and demographic parameters.
Marc Aeberhard, Magda Antonioli Corigliano, Sara Bricchi, Juliet Kinsman, Keiko Kirihara   +4 more
openaire   +1 more source

Luxury Consumption in Emerging Markets

2011
The global luxury market, with its huge and widespread appeal and unparalleled glamor, increasingly captivates the attention of academicians and retail business analysts. Even though its relatively flexible boundaries make it difficult to evaluate separately from general consumer market shifts, the luxury goods market is experiencing spectacular ...
Melika Husić-Mehmedović, Nikolai Ostapenko, Muris Cicic   +2 more
openaire   +1 more source