Results 81 to 90 of about 832,226 (303)
Between Consistency and Adaptation: How Middle Managers Shape Compensation System Implementation
ABSTRACT The success of a human resource management (HRM) system or subsystem, such as a compensation system, hinges on its implementation—yet the microfoundations of this process remain underexplored. To address this gap, we conducted two studies. Study 1 surveyed middle managers and employees in six organizations to examine their attributions of ...
Aino Tenhiälä +3 more
wiley +1 more source
WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 [PDF]
The first questions that all scientists address when approaching a new domain are related to how well studied is the field, who and what has studied. The answers help them establish their personal areas of interest and contribution. Thus in order to help
Raluca CIORNEA +3 more
doaj
Service Work as Lived Experience: A Problematizing Review
ABSTRACT Between employee burnout and growing recruitment challenges, a systemic crisis confronts the service industry. One reason lies in the scope of received human resource management (HRM) approaches, which often emphasize organizational performance metrics at the expense of the emotional, social, and material experiences of doing frontline service
Kushagra Bhatnagar +2 more
wiley +1 more source
Brand love in the market of new luxury versus old luxury
Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Costa, Paula, Rodrigues, Paula
openaire +1 more source
ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Subtle indulgences: motivations behind inconspicuous consumption of luxury apparel [PDF]
PurposeWith the ever-increasing phenomenon of mass luxury, many luxury consumers are shifting from loud displays of logos on their clothes towards more subtle clothing that truly echoes their individualities.
Rishi Raj Sharma, Shriya Shingari
doaj +1 more source
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico +2 more
wiley +1 more source
This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference.
Khanh-Ngoc Hoang-Tran, Ngoc-Hong Duong
doaj +1 more source
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki +2 more
wiley +1 more source

