Market orientation and technological orientation in business services: The moderating role of organizational culture and human resources on performance. [PDF]
PLoS ONE, 2022 Contemporary conditions of the functioning of enterprises mean that they are increasingly looking for opportunities to improve organizational performance in strategic management. Scientists are looking for optimal solutions, an appropriate combination of
Krzysztof Borodako +5 more
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Exploring the impact of entrepreneurial orientation and market orientation on entrepreneurial performance in the context of environmental uncertainty [PDF]
Scientific ReportsIn the current complex economic environment, entrepreneurial enterprises, as a crucial force in China’s economic transformation, have vital survival and development strategies.
Peng Cheng, Shaoling Wu, Juntao Xiao
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The effect of mixed marketing moderation and innovation on the influence of market orientation and entrepreneurship orientation toward marketing performance [PDF]
Management Science Letters, 2021 This study aims to: 1) describe market orientation, entrepreneurship orientation, innovation, mixed marketing and marketing performance, 2) analyze the effect of market orientation and entrepreneurship orientation on innovation, the effect of market ...
Kuncoro, Amin +2 more
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Internal market orientation and market‐oriented behaviours [PDF]
Journal of Service Management, 2010 PurposeThe purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in‐role behaviours (IRB) were examined.Design/methodology/approachSurvey data measuring IMO, market ...
Lings, Ian, Greenley, Gordon
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Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2021 Tujuan penelitian ini adalah untuk menganalisis pengaruh market orientation, entrepreneurial orientation terhadap kinerja perusahaan melaui absorptive capacity. Penelitian ini dilakukan pada pada Hotel Non Bintang di Kepulauan Riau. Metode analisis data
Lily Purwianti
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Strategic orientation's dilemma of batik retailers in Jakarta
Heliyon, 2022 Ambidexterity orientation that can simultaneously combine and align existing and new competitive advantage sources for small and medium enterprises can be used to determine and implement their market orientation and entrepreneurial orientation.
Anton Wachidin Widjaja, Sugiarto
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The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism [PDF]
Journal of Entrepreneurship, Management and Innovation, 2021 Purpose: The purpose of this article is to identify the role of market dynamism in the relationship between market orientation and the performance of micro, small, and medium enterprises (MSMEs) operating in technology parks (TPs) in Poland. Methodology:
Anna Wójcik-Karpacz +2 more
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Retraction: Product market competition and firm performance: business survival through innovation and entrepreneurial orientation amid COVID-19 financial crisis. [PDF]
Front PsycholFrontiers Editorial Office.
europepmc +3 more sources
Symphonya, 2001 Who will prosper in today’s environment of rapid and unpredictable change? Some would say that newcomers will have an advantage because they have no history to overcome or earnings to protect. There are many examples of upstarts who have used a superior
George S. Day
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Market orientation and market sensing capabilities in a digital world : relationships and impact on market performance [PDF]
The Retail and Marketing Review, 2020 The paper seeks to understand from a digital world perspective the impact of market orientation and market sensing capabilities on market performance. This is important because market orientation and market sensing capabilities are widely researched and ...
M Chinakidzwa, Prof M Phiri
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