Results 141 to 150 of about 926,734 (207)

Market Orientation

Journal of Global Marketing, 2001
The business-performance-consequences of market orientation are a central topic in marketing. However, previous research outside of North America has utilized a wide variety of operational and conceptual definitions of performance, producing an equivocal set of findings.
Aviv Shoham, Gregory M. Rose
openaire   +2 more sources

From Market Orientation to Stakeholder Orientation

Journal of Public Policy & Marketing, 2010
Drawing on the marketing orientation and stakeholder literature streams, the authors define the concepts of market orientation (MO) and stakeholder orientation (SO) to explore their potential contribution to marketing. They discuss the potential contribution of each construct along with the similarities and differences that could be significant for ...
Gonzales-Padron, T.L.   +3 more
openaire   +2 more sources

Market-Oriented Destination Marketing

Journal of Travel Research, 2016
As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain.
Line, Nathaniel D., Wang, Youcheng
openaire   +2 more sources

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