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2023
Market orientation is one of the most widely researched topics in the marketing domain, and has matured over time. The purpose of this chapter is to understand its concept and its gradual growth. The authors put light on the work of four research influencers of this filed, who works in team.
Mustafa Rehman Khan +2 more
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Market orientation is one of the most widely researched topics in the marketing domain, and has matured over time. The purpose of this chapter is to understand its concept and its gradual growth. The authors put light on the work of four research influencers of this filed, who works in team.
Mustafa Rehman Khan +2 more
openaire +1 more source
2016
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce.
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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce.
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Family Orientation, Market Orientation
2014In this chapter, I am going to examine the “familiness” of the eight family businesses, on the three dimensions of business objectives, resources, and decision-making, as conceptualised in Chap. 2.
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Internal market orientation, market capabilities and learning orientation
European Journal of Marketing, 2014Purpose– The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning orientation strengthens the aforementioned link.Design/methodology/approach– This study collected data through a survey and
Shyh-Rong Fang +3 more
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Learning orientation and market orientation
European Journal of Marketing, 2005PurposeThe paper investigates the relationships among learning orientation (LO), market orientation (MO), human resource practices (HRPs) and innovation and their association with organisational performance. The aim is to show that HRPs and innovation are important mechanisms for transmitting the benefit of LO and MO into performance outcomes.Design ...
Mavondo, Felix T. +2 more
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Market Orientation or Social Orientation?
The China Nonprofit Review, 2017AbstractThe current studies about the transformation of government-organized foundation (go-foundation) usually focus on “de-administration.” Basing on new institutionalism and resource dependence theory, the study adds substantive rationality to explaingo-foundation transformation in China, and chooses 4 typical cases in Lushan earthquake relief in ...
Weijing Lu +2 more
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Market orientation, entrepreneurial orientation and performance in emerging markets
International Journal of Emerging Markets, 2015Purpose – The purpose of this paper is to examine how market-oriented and entrepreneurial-oriented behaviour drives firm performance in an emerging markets context. Design/methodology/approach – Using data from 170 Austrian exporters to Central and Eastern Europe,
Tina Gruber-Muecke +1 more
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Market-Focused Sustainability: Market Orientation Plus!
SSRN Electronic Journal, 2010The concept of sustainability is increasingly being addressed theoretically by scholars and practically by managers and policymakers. With this growing focus on sustainability efforts, marketing is in a unique position to elevate its focus from managing relationships with customers to strategically managing a broader set of marketplace issues. Overall,
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Health Care Management Review, 1984
A recent study shows that the marketing orientation of hospital administrators is similar to that of marketing practitioners but that hospital administrators have an underdeveloped sense of market segmentation and market aggressiveness regarding their patients and physicians.
P J, Bartlett, C D, Schewe, C T, Allen
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A recent study shows that the marketing orientation of hospital administrators is similar to that of marketing practitioners but that hospital administrators have an underdeveloped sense of market segmentation and market aggressiveness regarding their patients and physicians.
P J, Bartlett, C D, Schewe, C T, Allen
openaire +2 more sources
Measuring Market Orientation: Exploring a Market Oriented Approach
Journal of Market-Focused Management, 2002This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra ...
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