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Developing a market orientation
Journal of Nursing Management, 1994Developing a market-orientated organization is a complex task. An organization's market orientation is reflected in its ability to fulfil its customer's needs. The organization must look outside itself and adopt a flexible response to changing needs. This paper will examine what is meant by the term marketing and why it is necessary for an organization
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Entrepreneurial orientation and market orientation
Journal of Research in Marketing and Entrepreneurship, 2018Purpose The purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and market orientation (MO). Design/methodology/approach To systematically review the empirical literature that simultaneously tests the core tenets of EO and MO, this ...
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European Journal of Marketing, 2012
PurposeThe paper aims to test seven marketing‐orientated factors that have the potential to discriminate between the setting of successful high and low prices. The significant factors are then applied by means of a decision support model that can be used by managers to aid their price decision‐making.Design/methodology/approachFollowing exploratory ...
David Jobber, David Shipley
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PurposeThe paper aims to test seven marketing‐orientated factors that have the potential to discriminate between the setting of successful high and low prices. The significant factors are then applied by means of a decision support model that can be used by managers to aid their price decision‐making.Design/methodology/approachFollowing exploratory ...
David Jobber, David Shipley
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1995
Many organisations have experienced the introduction of a rallying cry from their senior management to the effect that ‘… we will now become a marketing-led organisation…’. Turning this statement into reality requires more than just the pronouncement of the principle and the employment of a few people with marketing titles.
Mike Meldrum, Malcolm McDonald
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Many organisations have experienced the introduction of a rallying cry from their senior management to the effect that ‘… we will now become a marketing-led organisation…’. Turning this statement into reality requires more than just the pronouncement of the principle and the employment of a few people with marketing titles.
Mike Meldrum, Malcolm McDonald
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Journal of Market-Focused Management, 2002
This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra ...
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This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra ...
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The impacts of internal market orientation on market orientation
The Academic Society of Global Business Administration, 2021Dong-Yun Kim, Gi-Du Kang, Linxue Li
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2009
This study sheds light on the role that the competitive environment plays in determining how elements of market orientation and elements of entrepreneurial orientation interact to influence business success. We develop a model in which we postulate that market orientation, entrepreneurial orientation, and competitive environment shape business ...
Sørensen, Hans Eibe, Cadogan, John W.
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This study sheds light on the role that the competitive environment plays in determining how elements of market orientation and elements of entrepreneurial orientation interact to influence business success. We develop a model in which we postulate that market orientation, entrepreneurial orientation, and competitive environment shape business ...
Sørensen, Hans Eibe, Cadogan, John W.
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